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Esports and Money in 2020

VC Cafe

million in revenues—or three-quarters of the total market—will come from media rights and sponsorship. They own the IP. Sponsorships and advertising account for the bulk of revenue for Esports. Moreover, it’s an audience that is interested in different products than the average traditional sports viewer.

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From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

The other day I wrote a post about the lack of Enterprise Software disruption coming out of NYC —and a lot of people responded that I wasn’t citing Buddy Media. Our current focus is on creating sticky, super viral applications that help users get more out of Facebook and other social media.

Software 105
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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.

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A Beginner’s Guide to Programmatic Advertising & RTB

YoungUpstarts

Programmatic media buying is the new wave of buying digital advertising. With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgets” in 2016, there is no indication that is going anywhere. This process of programmatic media buying has significantly changed the ecosystem.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. This explains more: [link] Whether something has a cost doesn't change how our systems work.

SEO 122
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Paid Media. Owned Media. Does advertising really have a long-term business impact ? Not the audience, not your ad stack, not your targeting strategies, not your obsession with other little bits that are currently sucking up 98% of your attention. Customer Service. Data Warehousing. The use of a celebrity (or not!).

Analytics 131
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works. Competing businesses.

PPC 121