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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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The Rise of AI in Advertising

Duct Tape Marketing

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

According to the Economist , video game internet traffic, including mobile games, has increased 75% in the U.S. Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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The State of Creative Automation

VC Cafe

Creative automation is the ability to create original, high quality content (text, video, images, music, art, etc) leveraging data and technology. Text generated by AI21 Studio – my input was ‘Creative automation is” Video. A video generated by HourOne for Berlitz using virtual characters to teach languages.

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Requests for Startups in 2024

VC Cafe

Content editing: Owning multi-media workflows – combine an image with text, music with video, or animation with a voiceover. Verticalized Video Understanding – machine interpreted video. New interfaces that break the “edtech” mold – the rise of more casual, experiential learning at scale.

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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. She said, do you know how the podcasts would like to advertise GoDaddy?

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