ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. Video content allows advertisers to tell a more complex story than text or images alone. But LinkedIn owns the lucrative B2B audience. digital ad spend went to video. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

YoungUpstarts

AUGUST 21, 2014

by Justin Beegel, CEO of Infographic World and the author of “ Infographics For Dummies “ The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. Here are five tips for creating an infographic that will go viral and global: 1.

Viral 162

Viral Europe America Social Media 162

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Companies like Clearbit have found ways to advertise to people like me late at night. Obsessing over going viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them! There you are.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. The result?

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

JUNE 22, 2021

I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. Twitter makes it easy to distribute your content. As one of the most important B2B social media platforms, LinkedIn is a channel that can help you attract more eyes on your business.

Social Media 94

Social Media Media Curation Audience 94

Mike Michalowicz

FEBRUARY 11, 2013

Purchase a membership that allows you to advertise your business and USE IT. This will help you build your customer or client base without having to spend a lot on advertising. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off.

Small Business 167

Small Business Marketing PR Social Media 167