Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. You have to say, “Well, why is it that all of this massive amount of investment, position, customers, retail position, capital, talent, and all the rest, is all oriented in this direction?”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. You have to say, “Well, why is it that all of this massive amount of investment, position, customers, retail position, capital, talent, and all the rest, is all oriented in this direction?”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. If you are a part of an ecommerce company, order something right now (in a different tab, keep this one open to read the rest of this post!). No advertising, just amazing advice. Patagonia is making me cry, I don't know how I'm going to fall asleep tonight. Then tomorrow.

Design 86

Design Software Review Mobile Analytics 86

Up and Running

MAY 21, 2014

And that takes, perhaps, a different type of skill – it certainly take some of the things I’m going to talk about in the rest of this program. Okay, so another question that people have had is, really a lot of questions about how to pick the social channel, how to think about the social channel.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . This can be through subscriber-only discounts: Image source.

Email 136

Email Customer Marketing Software Review 136

VC Cafe

JANUARY 16, 2011

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. GoNet Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

JANUARY 20, 2010

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). This is of course a good method for b2c as well, but it is significantly more important for b2b.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. It does not matter if you are a B2B or B2C or A2K, you will always see this. For advertisers with huge budgets it absolutely yields incredibly valuable insights.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? That is not bad.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

FEBRUARY 28, 2017

Applying it to digital advertising…. No one person can succeed without active collaboration, and empathy, with rest of the teams! Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). Leverage advertising solutions like RLSA. Cookies 3rd.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Nice CMTB "Act now and rest easy tonight!" Amazing, right?

Web 164

Web Design Marketing Security 164

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60