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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Ad blockers.

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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development. Know what you need in the end.

Campaign 145
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How to Wisely Utilize Debt for Business Expansion

The Startup Magazine

You may need funding for new equipment, hiring additional staff, expanding facilities, or investing in marketing and advertising campaigns. When considering debt options, comparing interest rates, repayment terms, and fees from multiple lenders is crucial to finding the most cost-effective solution.

Finance 120
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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

This is where paid advertising comes in. Pay-per-click (PPC) advertising is another essential digital marketing tool. With PPC, impressions cost nothing. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign.

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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Converting customers from your mailing list costs less than converting the same number via advertising. Email maxes out revenue from big sale periods. And, according to Klaviyo, emails initiated 30% of those sales.

Campaign 123
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Finance and PR – The Bottom Line

Rembrandt Communications

However, PR can provide many benefits that can actually catapult sales and give you a competitive edge cost-effectively. This is something you can’t purchase through advertising or your own communications. This means you don’t waste time or money and have a more successful campaign with a positive return on investment.

PR 147
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. Facebook works.

Metrics 165