ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. What's interesting is the assumptions that go into that vision of scaling.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

crowdSPRING Blog

NOVEMBER 1, 2013

Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Entrepreneur PSA – Advertising Businesses are Hard | Seth’s Blog - crowdspring.co/1aHHgHS. Perfect employees don’t exist.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

MARCH 19, 2020

Use that intelligence to inform product portfolio and investment choices.”. can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” What does a thoughtful campaign look like? Premium-brand market leaders [.] Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121

YoungUpstarts

JUNE 9, 2018

Entering new markets can be a great way for your business to expand its portfolio and diversify its product offering. Create referrals and commit to advertising to implement an upsurge. There are a number of campaigns you can implement, including: Digital advertising. Traditional advertising (i.e. Minimize Risk.

Jacksonville 189

Jacksonville Due Diligence Exit Strategy Marketing 189

crowdSPRING Blog

AUGUST 15, 2013

How These 7 Companies Increased Revenue by an Average of 425% | KISSmetrics – [link]. How These 7 Companies Increased Revenue by an Average of 425% | KISSmetrics – [link]. 7 Surprising Crowdsource Campaigns – [link]. The weird world of vintage advertising | Desizn World – [link].

Social Media 94

Social Media Small Business Design Media 94

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio.

Marketing 90

Marketing Affiliate Channel Software Review 90

K9 Ventures

JULY 21, 2016

That’s 7 out of about 29 investments that K9 has made to date and so that’s almost 1/4 of the K9 portfolio. In at least one case, one of my portfolio companies wasn’t able to source the parts they would have really wanted because Apple had locked up the entire supply chain for that part!

Software Review 48

Software Review Forecast Portfolio Distribution 48

VC Cafe

SEPTEMBER 16, 2021

The creator economy offers independence and the ability to monetise fan’s attention in a variety of ways (as opposed to advertising/sponsorship only), but the road to get there is riddled with challenges. can help creators create engaging social media content or marketing campaigns to promote their digital products, etc.

Startup 207

Startup Social Media Venture Capital Audio 207

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. Direct Response Advertising becomes ever more efficient.

Internet 113

Internet eCommerce Advertising Flash 113

VC Cafe

JUNE 18, 2012

Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Content providers and owners facing diminishing revenues from their SD sales, due to increasing demand for HD content, can now restore the full economic value of their vast archives, by transforming them to True HD.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Hearpreneur

FEBRUARY 13, 2022

Experiential marketing campaigns, such as live streaming of events, may attract a big audience to a business. 8- More home buyers, low mortgage rates, data management, virtual reality and automated advertising. Fifth, software systems can now develop ad campaigns for new listings automatically. 2- Growth of voice search.

Artificial Inteligence 104

Artificial Inteligence Software Review Technical Review Entrepreneur 104

techcrunch.com

AUGUST 12, 2012

The fund views its portfolio startups as fulfilling one of the three layers of the “Big Data stack”: 1. Advertise Here. Advertise Here. Cinemaware is back at it with a Kickstarter campaign for Wings: Director’s Cut. ”We’ve been working on Big Data since before it was a term,” Ocko says.

Early Stage 70

Early Stage San Francisco Los Angeles Southern California 70

View from Seed

AUGUST 27, 2014

Naturally, this leads to more open jobs for in-house writers at startups, instead of your more traditional media outlets, PR firms, and advertising agencies. Their portfolio trumps their past jobs, and it’s not even close. Review the Right Things About Your Candidates. The first thing you look at shouldn’t be the resume.

Hiring 335

Hiring Startup Technical Review PR 335

Hearpreneur

JUNE 26, 2016

Phlatbed is unique in-that it is a peer to peer moving services platform that enables people turn idle capital into revenue sources. This helps eliminate waste, increase access, and allows people to turn idle capital into revenue sources. Phlatbed is part of the New Economy, the Sharing Economy.

Entrepreneur 87

Entrepreneur Technical Review Harvest Portfolio 87

crowdSPRING Blog

OCTOBER 18, 2013

A Startup’s Minimum Revenue Per Employee - crowdspring.co/GNlKua. TV Ads Trigger Facebook Ad Campaigns | Business Insider - crowdspring.co/GRv3IA. Design Tips for Building an Exquisite Portfolio - crowdspring.co/1gqnM0o. The Future of Business Models Will Be Centered on Crowds - crowdspring.co/16aTTiD.

Social Media 92

Social Media Small Business Design Media 92

YoungUpstarts

JUNE 16, 2013

As part of the agreement, Exploit Technologies will work together with ANN , a network of national daily newspapers published in Asian cities, on various initiatives covering joint technology development, exchange of technological information, as well as on marketing campaigns. Image credit: Exploit Technologies, A*STAR ].

Singapore 140

Singapore Asia Technology Networking 140

Occam's Razor

SEPTEMBER 19, 2011

We have to do location-based advertising to squarefour people. We can't forget Mobile advertising. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. The company truly has a portfolio strategy when it comes to marketing.

.Net 119

.Net Campaign Analytics Channel 119

Both Sides of the Table

FEBRUARY 12, 2017

billion and revenues likely exceeding $250 million (Wikipedia lists 2015 revenue at $167 million). Jonah said that 50% of BuzzFeed’s revenue now comes from video and the pace of this change really surprised him. The 30-minute interview of Jonah Peretti is here but my summary in the notes below.

Media 210

Media Los Angeles Russia Viral 210

VC Cafe

FEBRUARY 14, 2010

After a somewhat disappointing congress in 2009, in which companies showcased products from previous years, this year is expected to be faster, greener and ‘cloudier’ Looking at the conference agenda , it’s not hard to spot the trends for 2010: Mobile Clouds – additional storage and new revenue streams to operators.

Mobile 109

Mobile IP SMS Networking 109

Occam's Razor

JULY 24, 2018

Analyzing these metrics not only fundamentally changes marketing strategy (think tens of millions of dollars for large companies); their insights can change your company’s product portfolio, your customer engagement strategies and much more. There is one clear outlier (Nonline Direct Revenue – a very difficult metric to compute, so hurray!).

Analytics 93

Analytics Framework Metrics Algorithm 93

Both Sides of the Table

MAY 4, 2010

We also talked a lot about Geodelic , a portfolio company of Clearstone, who is trying to change the metaphor of how people discover location based information by partnering with large companies and brands. We discussed whether investing in the second largest player in a category makes sense given that Groupon is 10x the revenue, 3.5x

IPO 236

IPO .Net Venture Capital Strategic Investors 236

online.wsj.com

SEPTEMBER 23, 2012

Advertising. He also combed the portfolios of VC firms and talked to people at start-ups, he says. If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

VC Adventure

APRIL 11, 2011

. “We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. The landscape of online advertising is a confusing one.

Disintermediation 82

Disintermediation Advertising Portfolio Aggregator 82

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Entrepreneurs-Journey.com by Yaro Starak

MARCH 31, 2011

No matter what you are involved with today, you can easily establish a niche website to add yet another passive stream of income to your portfolio and further diversify your risk across several income baskets. The traffic is then converted into revenue through several possible monetization methods. What Are Niche Sites?

HTML 108

HTML Social Bookmarking Affiliate Engineer 108

VC Adventure

APRIL 11, 2011

. “We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. The landscape of online advertising is a confusing one.

Disintermediation 48

Disintermediation Advertising Portfolio Aggregator 48

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161

VC Cafe

JULY 4, 2011

The ratings agency noted that the improvement in public finances reflects both revenue growth as a result of buoyant output, as well as expenditure control, resulting from the adoption of new fiscal rules. Advertising distribution company DG FastChannel Inc. Given that, the central government deficit fell to 3.8% of GDP from 79.3%

Balance Sheet 90

Balance Sheet Acquisition Africa 90

uxdesign.smashingmagazine.com

SEPTEMBER 5, 2012

Advertisement. The Influence Of Revenue And Industry. Checkouts are for most designers much more dull to work on than product pages, home pages or new ad-campaigns. Portfolio Design Study: Design Patterns. Advertising. Advertisement. Advertise with us! Portfolios. Techniques. 18 Comments.

Design 98

Design Software Review HTML Technical Review 98

Venture Chronicles

DECEMBER 20, 2011

The Business of Social Networks: We have seen a coalescing of business models form around social networks and not surprisingly the vast majority of them are evolutions of advertising models. What that will be I do not have a clue but sponsored tweets and ad campaigns simply cannot be anything more than a starting point.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

AUGUST 13, 2012

If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! I believe that attribution modeling is not the path to the smartest decisions for multi-touch multi-visit digital campaigns. That is the solution.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for? You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

Seeing Both Sides

MARCH 30, 2010

So while I'm in the midst of enjoying Mad Men, it was with great amusement that I hosted a dinner with a dozen or so CEOs of advertising agencies and advertising technology start-ups the other night. Last year, I blogged about how Madison Avenue was going tech ("Revenge of the Nerds", I called it). CFO/Procurement.

Advertising 34

Advertising Holding Company Acquisition Portfolio 34

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But you as the advertiser will still see the data in the Search Terms report inside your Adwords account. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

It has been a great way to immediately influence revenue for my ecommerce engagements. What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58? Learn how to use this metric to drive those two changes: marketing portfolio – people thinking.

Analytics 60

Analytics Metrics eCommerce PPC 60

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. How do you split revenue? And then the final thing is just getting the revenue up. Jason: A lot of things are solved with revenue. The fact is that’s how they act. ” Jason: So? Jason: Nice.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

FEBRUARY 7, 2022

You can sign up here – I donate all revenues to charity. Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns.

Analytics 101

Analytics Programming Global Campaign 101