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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC stands for “pay-per-click advertising.” PPC or SEO?

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. This is where paid advertising comes in. Pay-per-click (PPC) advertising is another essential digital marketing tool. With PPC, impressions cost nothing. Is it any wonder they’re essential?

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Digital marketers are the tech industry’s trailblazers, according to Pathrise

The Startup Magazine

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. This is where paid advertising comes in. Pay-per-click (PPC) advertising is another essential digital marketing tool. With PPC, impressions cost nothing. Is it any wonder they’re essential?

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

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