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How to Optimize Videos for Conversions

ConversionXL

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48
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The Definitive Guide to Video Prospecting

ConversionXL

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Why video prospecting? So, why are we focusing specifically on video? First of all, video seems to be on the rise: it’s the medium that best attracts people’s time and attention. Getting started with video prospecting.

Video 141
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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

This post contains video, click to play]. Recommended reading : Pay-Per-Click Marketing: More Than Just The Right Keywords 4 Advanced Facebook Targeting Techniques Every Facebook Advertiser Should Know The Definitive Guide To Ads Display Targeting. This post contains video, click to play]. The result? Other social networks.

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. Once a company has a lead, they may execute a “ communication sequence ” to compel the lead to buy something or give more information incrementally. Measuring Actual Customer Activity.

Analytics 113
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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

The role of product copy is to give buyers enough information, so they could convince themselves this is the right product for them. Use product videos and test auto-play with captions. Image are good, but video is better. Photos have their limitations; video is the next step before actual touching and feeling the products.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Brand advertising starts to move online, boosting premium display, video and social media. The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. Direct Response Advertising becomes ever more efficient.

Internet 114