ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Advertising can be seen as an insurance. Smaller brands have fewer users, but they’re also less loyal. Marketing : get a larger share of voice.
ConversionXL
OCTOBER 21, 2014
These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. You may want to use tagging to capture information (metadata) about those pages and functions that go well beyond the page name. How Well Is Your Advertising Performing? What to do?
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ConversionXL
DECEMBER 12, 2016
Track the effectiveness of those emails (open, clickthrough and conversion rates). A common behavior is that they add products to cart on a site, and then they return later after some consideration or further advertising touch points to convert. You don’t need the customer’s title or middle name! People comparison shop.
ConversionXL
MAY 22, 2017
His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud. Andrew Chen explained this as the Law of Shitty Clickthroughs. This happens in advertising all the time. Et voilà: the first CRM. The Salesforce era was only at the beginning.
ConversionXL
SEPTEMBER 11, 2014
The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. In this example, we know that new and used cars have distinct appeal due to differences in price, features, customer appeal, current advertising, etc, so they are separated to focus our targeting.
ConversionXL
MARCH 19, 2012
Psychologists have determined , for example, that shares in companies with easy-to-pronounce names do indeed significantly outperform those with hard-to-pronounce names. The report found email and search advertising were much more effective vehicles for turning browsers into buyers. Coincidence?
ConversionXL
APRIL 11, 2016
However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) Check it out… Note the naming conventions here. Example: Xero. via a form.
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