Occam's Razor

OCTOBER 24, 2016

Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? It is hard to optimize for the entire portfolio. Totally worth it because of the impact on cost-savings and increased profit. It is hard to do this.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 30, 2013

That could possibly be considered advertising. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. Finally, I''ve never accepted ads on this blog. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. But they don't realize the cost. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. It will cost too much. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. As their PPC agency, we had to justify this dip. What can it offer your analytics team ? We produced this graph for one of our clients.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

APRIL 23, 2012

Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser. But it gets worse. Here's one simple example. Just like Yahoo!

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). The amount of copy you need depends on the complexity and cost of the product. So if your site looks like BMW, but the product costs like Isuzu, you’ve got a winner.

Sales 133

Sales Design PPC Video 133

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Zero squared economic value or cost savings to the business. PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. This quarter the goal of our PPC campaign is to get that to $2. "

Metrics 166

Metrics Marketing Search SEO 166