Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for?

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio.

Marketing 89

Marketing Affiliate Channel Software Review 89

VC Adventure

AUGUST 10, 2010

At the end of his post Brad lists out the companies in the Foundry portfolio that started as seed investments ( AdMeld , Gnip , Lijit , Mandlebrot , Next Big Sound , Standing Cloud , and Trada ). If you’re a business or PPC agency spending $3k – $100k per month on search marketing, I’d encourage you to give them a try.

Syndicate 74

Syndicate Syndication Due Diligence SEM 74

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

I don’t think a consumer services web-based start-up is the best idea for the aspiring entrepreneur for two reasons: When Internet businesses can no longer afford PPC Google Advertising , that industry has become ironically crowded, and you’re going to find yourself drowned in expenses with no branding traction.

Oklahoma 76

Oklahoma Stock B2C PPC 76

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

crowdSPRING Blog

JULY 19, 2013

Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. The drooling over the potential of native advertising is becoming silly – [link]. 75+ Vintage Advertisements – Looking For Retro Inspiration? Responsive Freelance Portfolio Designs | Web Design Mash – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

MAY 23, 2014

3 Key PPC Metrics Are Lying To You. 21 free tools for perfecting your portfolio | Webdesigner Depot – crowdspring.co/1lDrOSB. The Single Biggest Reason Most Entrepreneurs Fail in 2014 – crowdspring.co/1jzW3Oy. Product lessons we can learn from Google+ | Inside Intercom – crowdspring.co/1o6ZpYG.

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

OCTOBER 24, 2016

Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? It is hard to optimize for the entire portfolio. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 30, 2013

That could possibly be considered advertising. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. Finally, I''ve never accepted ads on this blog. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything. Go, knock 'em dead!

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. But you as the advertiser will still see the data in the Search Terms report inside your Adwords account. Finally, and only lastly, I blame the management teams.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

AUGUST 14, 2019

We love using it to combine third-party data around advertising details or CRM data, and it’s allowed us to bring in personal data from external sources that are off-limits for other Google products. As their PPC agency, we had to justify this dip. What can it offer your analytics team ? We produced this graph for one of our clients.

Analytics 123

Analytics Metrics eCommerce Search 123

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners.

Demand 65

Demand Tampa Marketing B2B 65

crowdSPRING Blog

AUGUST 31, 2012

The Trouble With Online Advertising – [link]. Industry Survey: PPC Is Losing Ability To Generate Leads – [link]. 20 Fresh and New Portfolio Sites Design – [link]. It’s More Important to Be Kind than Clever – [link]. Branding and Consistency: Lessons From Morton Salt – [link].

Social Media 91

Social Media Small Business Design Technical Review 91

Occam's Razor

APRIL 23, 2012

Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser. But it gets worse. The web is littered with examples of this awfulness.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). If they’re using stuff like ‘leverage’ and ‘our principals are standing by’ in their portfolio copy, run! 2 : “Trust – Nobody likes advertising.

Sales 133

Sales Design PPC Video 133

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time. 1 Search Results Ranking = SEO Success.

Metrics 166

Metrics Marketing Search SEO 166