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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. 2: Facebook and Direct Response/Traditional Advertising. #3:

Metrics 165
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Emerging Strategies to Grow Your Business at a Fast Pace

The Startup Magazine

Businesses cost substantial capital and labor to initiate. For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. It costs much less to build loyalty programs than to hunt for new customers. Starting your own business is a daunting task. However, this isn’t always easy.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast. But it wasn’t to be. Underbelly.

SEM 379
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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral). You and your brands get perceived as douchebags.

Curation 100
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. For instance, you can advertise on specific subreddits, which are sometimes incredibly cohesive tribes: If you can make the math work on paid advertising, it’s in infinitely scalable channel.

Channel 118
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A Path to the Minimum Viable Product

Steve Blank

Every additional sales channel costs resources and increases scope. The choice of semiconductor has profound implications on system requirements like how much memory is needed, how much power is required—and ultimately, the end system cost. Map these out now as part of the tree and reduce the odds of a headache down the road.

Product 436
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Twitter Link Roundup #181 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

7 Tips On How Your Small Business Or Startup Can Hire A Good Lawyer And Control Legal Costs – [link]. 7 Tips On How Your Small Business Or Startup Can Hire A Good Lawyer And Control Legal Costs – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link].