Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC). Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Danny Wong , Blank Label Group, Inc.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

SVPG

SEPTEMBER 30, 2016

Article: Behind Every Great Product. I titled the paper, “Behind Every Great Product” and it was inspired by the classic Good Product Manager / Bad Product Manager by Ben Horowitz. The paper proved popular and helped many teams to get a better understanding of just what product was all about.

Product 60

Product Technical Review Software Review Engineer 60

Genuine VC

SEPTEMBER 28, 2015

For those who did, I was offered a set of confusing options with opaque pricing without any relative understanding of the quality of the service or the product itself. To top it off, there was a dispute about the final cost given the scope of work. Today Renoviso is announcing their $1.4M

Syndicate 100

Syndicate Syndication Lead Generation Acquisition 100

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. He has a good team, and theyve shipped a working product to many customers.

Software Review 164

Software Review Engineer Management Technical Review 164

Up and Running

NOVEMBER 20, 2014

Otherwise, the hours you spend posting about your product, service or even general advice will yield little to no fruit. – Alexandra Levit , Inspiration at Work. Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. Expensive Agencies.

PR 145

PR Small Business SEO Warrant 145

Both Sides of the Table

AUGUST 1, 2010

The fact that I invest less just means the company is earlier stage and needed/wanted less or without a product/market fit we weren’t yet prepared to invest more heavily. Like Brad Feld I’m syndication agnostic but I have a slight preference toward working with others. We have a limited amount of deals we will do.

Post-Money Valuation 298

Post-Money Valuation Term Sheet Warrant Partner 298

David Teten

SEPTEMBER 6, 2015

At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. It comes as no surprise as technology today enables companies to prove product-market fit much earlier in their lifecycles. They are making substantial exits and are not just cost centers. Mari Holds a B.A.

Venture Capital 60

Venture Capital Balance Sheet Technical Review Portfolio 60

ConversionXL

MAY 27, 2022

Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. 70% of buyers are already clued up on a product before they talk to sales, if they talk to sales at all. What is a demand generation manager and why do they matter?

Demand 95

Demand Management B2B Campaign 95

www.peterdrew.net

OCTOBER 23, 2010

This product needs to be a product you create specifically for the purpose of finding a coder. This product needs to be secret, needs to be able to be found on the web if anyone other than you uses it. If you do indeed create a successful product. They do not do marketing, they do not use their products to make money.

Web Development 40

Web Development Coder Web Developer 40

ConversionXL

MARCH 20, 2019

G2 Crowd confirms that it’s a high-cost option. Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. That means it can target advertisements to people in specific companies. The ROI you get from tightly targeted advertising also depends on your ad spend. Tailor website messaging.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV.

B2B 129

B2B Email Sales Acquisition 129

YoungUpstarts

NOVEMBER 5, 2012

This is especially true considering the escalating cost of higher education. Get informed about changes in healthcare costs. Healthcare costs continue to increase to astronomical levels, and it’s only going to get worse. And controlling healthcare costs is not all about health insurance. Hang up on high tech costs.

Finance 157

Finance Technical Review Cost Syndicate 157

Duct Tape Marketing

JULY 22, 2016

However, PR professionals who manage to rise about this superstition quickly learn that social media such as blogs and networking platforms – Facebook, Twitter, Pinterest, and the rest – are a cost-effective and efficient way to get your message out there without it always appearing as a marketing effort. Company blogs are an asset.

PR 28

PR Marketing Social Media Syndicate 28

Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a pure advertising platform (like every site on the world). What's advertising/marketing/participation on YouTube? How to measure (success)?

Analytics 149

Analytics Marketing Audience Channel 149

mashable.com

AUGUST 20, 2011

For them, “working from home is the most efficient situation for us to build our product — we can be machines over here,&# says Golkin, explaining that the two simply “work, eat, sleep and gym, all with a constant Spotify soundtrack.&# Otherwise, you can do the build-out and eat the costs.

Cofounder 81

Cofounder San Francisco Social Media Startup 81

mashable.com

SEPTEMBER 14, 2011

Clearly Define Your Business Model While this may sound like a trivial task, young startups often have an exciting and innovative product, but no real plan for monetizing it. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc.

France 77

France Marketing Social Media Startup 77

mashable.com

SEPTEMBER 12, 2011

While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. Nearly all of your costs will be headcount, primarily in the engineering department. Sign in with Facebook or Twitter to get started!

Startup 79

Startup Social Media RSS Social Network 79

mashable.com

JANUARY 18, 2012

” Along these lines, a strong brand or product can overcome a potentially ill-conceived name. I thought is was a US product, but looking into it now it may only be an Australian product. Productivity Lists. Just imagine the initial reaction to the name “ Google.” I was far from alone. Flag this comment.

Naming 97

Naming Social Media Social Network RSS 97

mashable.com

MARCH 7, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Developer 93

Developer HTML API Ruby 93

Mike Michalowicz

JANUARY 24, 2018

Outsourcing without having both solid marketing and sales plans mean you have hired someone to be Your Captain Wing It and his or her actions may cost you more business than you ever anticipated. Thanks to Kenny Jahng , Big Click Syndicate LLC. Thanks to Leanne Hoagland-Smith , ADVANCED SYSTEMS. Facebook Is The Big Trend To Avoid.

Viral 126

Viral Social Media LLC Mobile 126

Agile VC

AUGUST 12, 2011

3) Repeatable, cost effective customer acquisition – Nothing whets a Series A investor’s appetite like a startup that’s shown $1 of incremental marketing spend will yield $2-3 of gross margin. If Google just announced an initiative in your market segment, that’s probably good validation.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Duct Tape Marketing

MARCH 14, 2017

Bottom line, Klaviyo helps ecommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns. And I got 20 – 30 minute interviews from all these people, I put those as excerpts which I think put on my YouTube which then got syndicated on entrepreneurs video network.

Audience 31

Audience Video Sales Campaign 31

Mike Michalowicz

JANUARY 10, 2013

Outsourcing without having both solid marketing and sales plans mean you have hired someone to be Your Captain Wing It and his or her actions may cost you more business than you ever anticipated. Thanks to Kenny Jahng , Big Click Syndicate LLC. Thanks to Leanne Hoagland-Smith , ADVANCED SYSTEMS. Facebook Is The Big Trend To Avoid.

Viral 145

Viral Social Media LLC Mobile 145

VC Cafe

JULY 4, 2011

There are some 125,000 dairy cows in Israel, and the average Israeli consumes about 45 gallons of dairy products a year. Advertising distribution company DG FastChannel Inc. MediaMind operates in the fast-growing $71 billion global online advertising market, with 37 sales and representation offices covering 64 countries.

Balance Sheet 90

Balance Sheet Acquisition Africa 90

mashable.com

JULY 18, 2012

The product is the star of the show.” In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions. In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. dMarc Broadcasting.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Web App: Which Is Better for Mobile Commerce? Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms.

Mobile 90

Mobile Web Social Media Software Review 90

Both Sides of the Table

JULY 10, 2011

Think of DataSift as turning the fire-hose into a cost-effective and manageable tap of running water. And better yet, the company has a product that will turn the stream into a lake. DataSift has a product that builds a permanent database for you of just the information you want to capture. What does that mean?

Viral 307

Viral Las Vegas Tunisia Syndicate 307