Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

Customer 156

Customer San Francisco Viral Lean 156

Hearpreneur

DECEMBER 8, 2019

As a CPA, I think it’s important to bring awareness to taxes and accounting for small business owners. Sell millions of copies of my booklet about some easy-to-use advertising math I developed that can help all kinds of businesses make a lot more money. Advertising & Public Relations ! #9- 4- Visibility. Barrows, Inc.

Entrepreneur 62

Entrepreneur Security SEO Community 62

ConversionXL

SEPTEMBER 15, 2016

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms. Google uses relevance to make sure that only useful ads are displayed to users and prevents advertisers from paying their way on to a search that’s unrelated to their product or service. The Basics.

PPC 48

PPC Software Review Campaign Analytics 48

Up and Running

JULY 5, 2011

It’s probably because you’re using the same old marketing and advertising you’ve been using for years. Was your logo and imaged designed in the 80s? Is your small business kinda slow these days? Are customers just not calling and coming in like they used to? It’s time to change it up a bit. I mean really looked???

Marketing 91

Marketing CPA Advertising Small Business 91

crowdSPRING Blog

JUNE 26, 2011

This can be calculated with a simple mathematical formula: LTV=(APV*n)-CPA , where APV is the average shopping cart value, n is the number of repeat purchases by the customer, and CPA is cost per acquisition. These are the two components of Customer Lifetime Value.

CPA 69

CPA Analytics Viral Small Business 69

ConversionXL

JANUARY 3, 2017

The top companies in the world don’t put this much money and time into logo design and branding for nothing. Accomplishing negative net revenue churn exponentially increases the LTV of conversions on your landing pages, boosting your CPA tolerance and your ability to dominate your competitors in ad channels.

.Net 111

.Net Campaign Conversion Revenue 111

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. One bottle of designer perfume can cost anywhere between $15-100, and I had a ton on hand. This was a huge risk. Think about potential inventory breakage and obsolescence.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

VC Adventure

MARCH 18, 2010

While search marketing is already a huge business, more and more companies each day are discovering the advantages of advertising directly to customers through search engines. The Trada system easily allows advertisers to upload campaign information and connect with hundreds of search experts.

Search 83

Search Stealth CPA Campaign 83

Duct Tape Marketing

FEBRUARY 24, 2022

So that you're not just another financial advisor or CPA or attorney. Well, without question, I, I think because the, the market has been flooded, not only right advertising, but with practitioners. You can have designs that look like they took hours made in minutes, and you can try it out for free @ create.vista.com.

Differentiation 97

Differentiation Audio Programming Non-Compete 97

crowdSPRING Blog

MARCH 31, 2010

Enjoy this post by Josh Tavlin… The world of advertising is full of taglines that stink to high heaven. As a Creative Director at a Global Advertising Agency, I’ve had to bear witness to some of the emptiest, word-playiest pieces of jetsam the industry has to offer. “Yo I should know. Yo Quiero Taco Bell.” Please say no.

CPA 85

CPA Advertising Social Media Audience 85

Hearpreneur

SEPTEMBER 16, 2015

It doesn’t sound like the typical Swiss watch brand name and thereby expresses our mission of bringing a uniquely designed Swiss made watch that is affordable to market. Many of our fans own other big designer brands like Rolex etc., Our name used to be Neuhaus Design and we rebranded to Honest Agency in 2010.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Hearpreneur

AUGUST 7, 2022

We serve a community of organizations, so we're benefited by having an ability to support challenges within specific organizations while also being given a high-level perspective of connected industry trends across several organizations This allows us to connect the dots and design resources to support multiple organizations simultaneously.

Entrepreneur 124

Entrepreneur Restful Leadership CPA 124

Occam's Razor

MARCH 25, 2014

One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. I even abandoned CPA (not enough focus on what makes the ads good). For Acquisition, advertising you buy on YouTube, the metrics to use would be Impressions and Click-thru Rate.

Metrics 155

Metrics Marketing Analytics Channel 155

crowdSPRING Blog

MARCH 31, 2010

Enjoy this post by Josh Tavlin… The world of advertising is full of taglines that stink to high heaven. As a Creative Director at a Global Advertising Agency, I’ve had to bear witness to some of the emptiest, word-playiest pieces of jetsam the industry has to offer. “Yo I should know. Yo Quiero Taco Bell.” Please say no.

CPA 60

CPA Advertising Social Media Audience 60

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. Where you have CPA, it is is an even more valuable signal. A lousy 17%. See what I mean?

Analytics 60

Analytics Metrics eCommerce PPC 60

andrewchenblog.com

JANUARY 28, 2010

CPM/CPA/CPC) What do the intermediate metrics look like? Basically, you end up with a media buying matrix that looks something like this: Source Ads bought CTR Clicks Signup % Upload pic Users Cost CPA Google 1M 0.50% 5,000 20% 50% 500 $5,000.00 $10.00 At worse, it’s easy to lose a ton of money, if the CPA exceeds the LTV.

CPA 51

CPA Retention Viral Acquisition 51

Up and Running

AUGUST 5, 2014

A CPA is equally important, and will help address tax considerations and preparation. The truly great successes in life from discovering DNA to building cars or designing computers or the next great thing will come from a team of people who are committed, passionate and understand the purpose (the Why) behind the success they seek.

Los Angeles 156

Los Angeles Guerilla Green CPA 156

crowdSPRING Blog

MARCH 1, 2010

I am a graphic design professional with over 20 years’ experience “in the trenches&#. My experience is varied: everything from brand identity and package design, print collateral, and even environmental graphic design, the techy term for “signage&#. And I am now officially a web designer as well.

Rhode Island 65

Rhode Island Design Costa Rica Architecture 65

Up and Running

FEBRUARY 9, 2015

You want to make sure that whatever you’re designing your business around that it actually has a profit center and a paying customer. Look at it like this, does the world need another graphic design company? Does the world need a graphic design company that specializes in educational materials? No, it does not. Yes, it does.

Social Media 60

Social Media Small Business Software Review Technical Review 60