Steve Blank

JULY 30, 2009

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.

Silicon Valley 140

Silicon Valley RSS California Customer Development 140

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly.

Sales 50

Sales Technical Review Software Review B2B 50

Startup Lessons Learned

NOVEMBER 17, 2008

Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development? Getting educated about advertising, agencies, and.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

AUGUST 24, 2009

Unfortunately, this content-less decision-making process is inhibiting the ability of media companies to develop interesting new content at the very time when this supposed expertise should serve as their one true competitive advantage. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

DECEMBER 2, 2020

The stage where your customers are actively researching for more information; during this stage social proof , and testimonials play an important role. The stage in which a customer makes a purchase. The stage in which your customers develop brand loyalty. Building your custom marketing and sales funnel.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. That is customer development. “But it never happened.&# [Alas, customers dont know what they want!

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. Is it that they act as free advertising for our premium product?

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

Startup Lessons Learned

DECEMBER 14, 2009

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. Those tools do not integrate as seamlessly with e-mail as advertised. We would rather chase revenue. We’ve tried it. Jason: Oh, good.

Widget 204

Widget Cofounder Technical Review Software Review 204

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

They have many, many man-years of development and customer development in them. What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics. And again, that doesn’t have the metrics that a VC wants. Edwin: There are a million others. Does that make sense?

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money. SEM is a simple idea. I just came across this post.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

JULY 2, 2009

Furthermore, I think most of what you are suggesting is applicable in companies/ industries that are not software development. I work in advertising and this system would work to analyze failures. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 164

San Francisco Lean Technical Review Software Review 164

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. So I have a question for you, Jason.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Startup Lessons Learned

NOVEMBER 22, 2008

The whole episode cost us hundreds of thousands of dollars in lost revenue. In fact, it was the revenue trends that eventually alerted us to the magnitude of the problem. Unfortunately, revenue a trailing indicator. Im a big believer in increasing customer loyalty, especially during tough economic times.

.Net 158

.Net Operations San Francisco Lean 158

Startup Lessons Learned

SEPTEMBER 11, 2009

This single decision wound up costing the company significant revenue and over the course of several months sent its customer growth into decline. What we had done to ruin it was make our customers feel like they were not welcome anymore. IMVU charges a fee for submission of products to be advertised for sale in its catalog.

Community 158

Community Management Lean Software Review 158