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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Requests for Startups in 2024

VC Cafe

Smart Contracts – Powering the internet-native financial system, smart contract networks could generate fees of $450bn in 2030. Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Verticalized Video Understanding – machine interpreted video.

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Generative AI: Opportunity or the end of media as we know it?

VC Cafe

The internet had a massive impact on the media industry, as the reporting of news became a commodity few are willing to pay for. This oversight resulted in a missed opportunity to collect primary user data—a cornerstone for the digital advertising business that tech giants like Facebook and Google capitalised on. What do you think?

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. The future of the Internet is video. Distribution costs have, too. 10 signs Internet TV is Ready to Disrupt the Industry.

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Video Hosting Platforms: Which Is Best for Your Business?

ConversionXL

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube).

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The only 2 ways to build a $100 million business

Version One Ventures

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. With this model, user acquisition is generally close to free, and monetization per user is often low (advertising-based or freemium businesses).

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

I was an early and tireless advocate for the growth of the Internet video ecosystem and as virtually every article I wrote made clear I believe the 800-pound-gorilla is YouTube and will remain so for the foreseeable future. The Internet works best on Deflationary Economics. So Why MiTú? Indeed we are already seeing that online.