Both Sides of the Table
NOVEMBER 14, 2017
We spent a few hundred thousand dollars opening up operations in Chicago and Washington D.C. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for. Whereas New York City had people living in close clusters , Chicago and Washington D.C.
Hearpreneur
JANUARY 13, 2021
Throughout the different phases of the pandemic, we have spent even more time with our existing customers and actively sought out their advice on how we can make our platform and services better as this distributed work environment continues. Photo Credit: J Haleem Washington. Thanks to J Haleem Washington, J Haleem, LLC ! #5-
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Both Sides of the Table
MARCH 25, 2016
dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. It it just more time that they save? Efficiency?
Startup Lessons Learned
SEPTEMBER 22, 2008
Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Thats why eBay advertises on search engines, and Facebook doesnt. As far as they are concerned, thats eBays job.
Startup Lessons Learned
AUGUST 24, 2009
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.
Both Sides of the Table
APRIL 23, 2011
Richard De Silva started off as a journalist with the Washington Post after growing up in D.C. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. It is important for brand advertisers that their ads appear next to accurate search terms.
Startup Lessons Learned
NOVEMBER 4, 2008
It is becoming easier and cheaper for companies to bring products to market, leveraging free and open source software , cloud computing, open social data (Facebook, OpenSocial ), and open distribution (AdWords, SEO). Getting educated about advertising, agencies, and. Agile software development.
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