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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. This Panel will explore issues such as: How can companies best utilize social networking media?

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.

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A Beginner’s Guide to Programmatic Advertising & RTB

YoungUpstarts

Programmatic media buying is the new wave of buying digital advertising. With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgets” in 2016, there is no indication that is going anywhere. If you were a media buyer, you only had one option to buy advertising space in bulk.

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From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

6/15/2008 – Application network of its own apps plus agency business plus ad network. Buddy Media builds, promotes and monetizes one of the largest networks of engaging and entertaining social media applications on the web. Buddy Media can build an application and drive 1 million users in just a few months. ” to.

Software 105
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IP-Delivered TV: Are We There Yet?

Andrew Payne

I’ve always felt television, in the limit, will be delivered over IP. Specialized, proprietary cable TV distribution is gradually giving way to big, fast, cheap IP pipes. Payments flow in various ways between advertisers, production companies, traditional TV networks, premium networks (e.g.

IP 68
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Company 2 might represent an “ad mediation company” where the company gets paid by ad networks for running ads on publisher websites and the company in turn must pay the publisher 85% of the revenue it collects.

Startup 418
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IP-Delivered TV: Are We There Yet?

Andrew Payne

I’ve always felt television, in the limit, will be delivered over IP. Specialized, proprietary cable TV distribution is gradually giving way to big, fast, cheap IP pipes. Payments flow in various ways between advertisers, production companies, traditional TV networks, premium networks (e.g.

IP 55