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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?"

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How to get beta signups for your startup in 9 steps

thenextweb.com

1 A viral launch page. If you can’t get into LaunchRock, take a look at Launch Effect , a viral ready WordPress theme. #2 Read up on The Age of Coworking in San Francisco. Advertising. Facebook partners with Opower & NRDC to create a social energy application. In California? EasyToBook.com.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Offers virality optimization tools and A/B testing inside Facebook.

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When social media goes bad: a cautionary tale.

crowdSPRING Blog

Although that campaign pre-dated the rise of the social media, it is a great and early example of the viral effect that can sometimes occur with a fresh new campaign.

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Business ecology and the four customer currencies

Startup Lessons Learned

A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. And this is true outside of games.

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How to help your startup turn a profit in 4 simple steps

The Next Web

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. They are not looking to benefit by partnering with your company. They’re looking to benefit by partnering with companies like yours. Well, then you’ve got to go viral. Well, then you’ve got to go viral.

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