article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

article thumbnail

The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. 5:48] Do you think podcasting is the hottest advertising medium going on today? [7:06]

Audio 65
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Video and voice search. CBD and marijuana industry. Instead, leveraging organic (i.e.

SMS 101
article thumbnail

Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

I have an idea for how to connect user social web conversations to 2-way search and contextual advertising. The google adsense search button gives a feel for the direction of relevant advertising. It took me 8 startups and 21 years to get it right, (and one can argue success was due to the Internet bubble rather then any brilliance.)

article thumbnail

Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). asymmetry, real-time, curated RSS / link-sharing]. MySpace didn’t handle images or video well.

article thumbnail

StartupSchool Online A/B Testing Class Video is Available

Software By Rob

Join nearly 6,000 startup entrepreneurs by subscribing to my RSS feed. Subscribe via RSS On Twitter? Check out my book Subscribe via RSS Thousands of entrepreneurs cant be wrong. I taught an online A/B testing class yesterday at StartupSchool and the recording is now available on the course page.

Video 39
article thumbnail

Natalie MacNeil: Emmy Award Winning Founder Of “She Takes On The World” Blogs Her Way To Half A Million Dollars A Year

Entrepreneurs-Journey.com by Yaro Starak

Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] * Apologies about the slight distortion during parts of this interview. As her experiences as an entrepreneur continued, she was able to tell her stories using her blog, writing articles and posting videos. You can listen to this interview right now to hear the whole story.

Founder 108