Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 22, 2022

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Analytics platforms track a wide range of metrics by default. Website traffic is a digital marketing staple.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Hearpreneur

DECEMBER 10, 2023

For that matter, I’ll probably go with some sort of hybrid approach, i.e. blending human creativity with AI’s analytical capabilities. We use AI to automate processes, enhance data analytics, and deliver our audience better, more personalized recommendations. Thanks to Niall John Lynchehaun, BeFound SEO ! #4- The goal ?

Technical Review 140

Technical Review Entrepreneur Artificial Inteligence Affiliate 140

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Research from ON24 shows that 95% of B2B marketers now use webinars for lead generation. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Up and Running

AUGUST 25, 2021

Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. Consider the benefits of selling wholesale. There you have it!

B2B 118

B2B Audience Software Review B2C 118

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. I’m more familiar with content marketing in B2B Marketing. I’ll be curious to hear more about your experience with affiliate marketing. My company and I are a perfect case study for the Tech Council affiliation. Great posts.

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. Therein you see one way to "break into" analytics, or anything really, you have to be good!]. Analytics or start pimping your resume left and right.

Analytics 125

Analytics Web Salary Non-Compete 125

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? Oh, and all free metrics too, 100% of which you can measure right now for free using something wonderful like Google Analytics. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. It’s not like you open up Google Analytics and the data will come telling you stuff. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. Some things and places matter much more than others. Step #2: Technical Analysis.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc. But you can get that out of Google Analytics or Site Catalyst in five minutes. Shoot for that.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing Analytics Web Channel 140

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. You have free tools like Google Analytics Content Experiments (now with the power of multi-armed bandits !),

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

MAY 23, 2017

It’s just that he knew that every click, every affiliate site that had data on you that you visited, all this information, this book you read, this show you watched on Amazon Prime, everything you share, everything you put into the wish list… gives you insight into the kind of person you are right.

Tampa 35

Tampa Florida Customer Audio 35

marketingland.com

JULY 11, 2012

Analytics |. Affiliate Marketing. New On Google Analytics Pages Reports - Entrance Metric 48 people have tweeted this article. Whitepapers: The B2B Marketers Roadmap to SEO Success. Social Media |. Search Marketing |. Display Advertising |. Email Marketing |. All E-Solutions Spotlights |. First Time Here? Wheres Sphinn?

Email 49

Email Mobile SEO Search 49

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53