Increase Repeat Purchases with Cohort Analysis
ConversionXL
FEBRUARY 12, 2019
Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. mobile purchasers).
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