Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Two reasons: 1.

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? How many through affiliate deals? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. to $1.10) and you can focus on improving conversion (i.e.

Metrics 346

Metrics Startup Acquisition SEM 346

www.clickz.com

JANUARY 7, 2013

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. SEO Paid Search Search Marketing. › Analytics › Actionable Analysis. Adding to this pressure, social media conversion rates are low relative to other marketing strategies. Web Analytics. ); //.

Social Media 86

Social Media Media B2C New York 86

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 19, 2020

But if you happen to have exceptional staff or facilities, or if you’re active in your community—whether that means your local area, networks within your industry, or other affiliate groups—use it to fuel content efforts that celebrate these differentiating factors. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

Up and Running

DECEMBER 6, 2021

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. They call this process “SEO hygiene” — essentially, the routine performance of checks and tasks to make sure your website is looking and performing at its best.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

FEBRUARY 13, 2013

For lead generation businesses (affiliates, etc.) Here’s two subject lines I’ve seen lately that I believe fulfil the three goals outlined above: Neil Patel – 5 SEO Mistakes That Even Experts Miss. A common campaign that can be used by all online businesses in one form or another is the retention email.

Email 114

Email Customer HTML Campaign 114

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). I think we have established that.

Campaign 128

Campaign Analytics Metrics Search 128

Duct Tape Marketing

MAY 25, 2021

SEMrush is a comprehensive SEO platform with dozens of tools and crystal-clear reporting. You can cut clerical tasks with CRM integrations, improve your booking flow using analytics integrations to measure funnels and refine your conversion strategy, and take payments at the time of booking with Stripe and PayPal integrations.

Analytics 70

Analytics Affiliate Email SEO 70

Transformify

FEBRUARY 1, 2019

Show respect to your mentor by keeping the conversation within their own time. It may be even more complicated if you need access to the health records of patients for your predictive analytics model or to offer them specific services and treatment. SEO & Social Media. Affiliate or Referral Programs. Word of Mouth.

Affiliate 49

Affiliate Equity Valuation SEO 49

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Is/was SEO important for MakeItWork? Great stuff!

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. I fundamentally believe that having a vibrant bi-directional conversation on a destination you control with policies you set and data you control is not just insurance, it is your duty to your customers. We hate change.

Marketing 126

Marketing Flash Analytics Web 126

Up and Running

AUGUST 25, 2021

You’ll also want to spend some time doing an SEO competitor analysis. Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . Let’s say a customer from your partner finds the new product you both created.

B2B 118

B2B Audience Software Review B2C 118

Occam's Razor

DECEMBER 21, 2009

Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. Affiliates. Too much data from our web analytics tools. You are done looking at the bounce rates and time on site and conversions of these keywords. It does not matter which report you look at. Products sold. Pages viewed.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. It is possible to determine the value of doing Paid Search campaigns for brand terms where you already rank #1 via SEO. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. We have to do Email Marketing.

.Net 119

.Net Campaign Channel Analytics 119

Occam's Razor

JULY 22, 2013

micro-conversion). If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Oh, and what is that small SEO effort at the very top? Or perhaps you want to create a wishlist (boom! Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. In the case of Credit Karma my first job is to identify what the Macro Conversion is. Sign up today!

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

APRIL 5, 2010

A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. And if they measure Micro Conversions they deserve our love AND respect for exhibiting savviness by using economic value.]. That is focusing on real success, not simply the first conversion (the one night stand!).

Analytics 135

Analytics Customer CPA Acquisition 135

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. Transactional sites are about shopping cart conversion, cart size, and abandonment. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Someone clicks on a banner, pay-per-click ad, or affiliate link. Skip to navigation. Skip to main content.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JULY 31, 2006

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. 4 : Conversion rate by top five referring url's.

Analytics 115

Analytics Conversion PPC Metrics 115

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! Security Choice: The Power of Conversion Through Transparency. Shopbop: (Luxury) Ecommerce and Branding Done Right!

Web 164

Web Design Marketing Security 164

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The great thing about this strategy is you already have a conversion mechanism. Improve conversions. Just do some basic conversion improvement. He went through the copy, went through the emails, and improved the conversion on each of the key points, and doubled and then tripled the return he got from that.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

DECEMBER 12, 2011

If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything.

Metrics 151

Metrics Web Analytics CPA 151

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

Software By Rob

FEBRUARY 10, 2009

The problem was that when I’d purchased the site 18 months ago the conversion rate (the rate at which it converted visitors to buyers) was hovering right around 0%. With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Correction…it was 0%.

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! You get the idea.

Metrics 120

Metrics Analytics PPC Campaign 120

marketingland.com

OCTOBER 8, 2012

Analytics |. Affiliate Marketing. Column: Analytics & Marketing Column. Example: “what’s the big deal going from 2% conversion to 3%?? or in the cases of metrics and analytics, to increase the positive metrics you want more of ? ” Or “how high could we get our conversion rate?”

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

JANUARY 18, 2022

They know there are affiliate links. When people share your content with like-minded groups on social media, it helps build affiliation and keeps you top-of-mind. It’s about injecting yourself into the conversation. It’s about trying to create a conversation yourself. They know there’s pay-to-play stuff.

Social Media 145

Social Media Audience Media Marketing 145