ConversionXL

JANUARY 12, 2016

The fact is that a lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. What’s a Google Analytics Health Check? In the past, we’ve covered setting up and using Google Analytics fairly extensively. Is PPC data showing in Google Analytics?

Analytics 48

Analytics Software Review eCommerce PPC 48

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. Affiliate Marketing. When writing such posts, be sure that your tone and style of writing is helpful, descriptive, fun and conversational. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Minority perspective right?

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Write Good Content. Write Good Content. Post Frequently.

Social Media 126

Social Media Media Marketing Database 126

ConversionXL

MAY 19, 2020

But if you happen to have exceptional staff or facilities, or if you’re active in your community—whether that means your local area, networks within your industry, or other affiliate groups—use it to fuel content efforts that celebrate these differentiating factors. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Write Good Content. Write Interesting Headlines. Census Bureau.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Write Good Content. Write Good Content. Post Frequently.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

FEBRUARY 19, 2014

Social Media Marketing World. Attend the world’s largest social media marketing conference of the year! The conference brings the top marketing, technology and social media professionals together to share their tips and tools on making the latest marketing trends work. Social Media Strategies Summit.

Las Vegas 165

Las Vegas North America Silicon Valley New York City 165

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Write Good Content. Write Good Content. Post Frequently.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Write Good Content. Write Good Content. Post Frequently.

Social Media 69

Social Media Media Marketing Database 69

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Or Affiliate programs? Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs.

Analytics 75

Analytics Conversion Campaign Metrics 75

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Mention for media monitoring. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

SVPG

APRIL 28, 2012

To hone a compelling strategy and messaging requires deep customer understanding, an analytical mind, broad understanding of the industry and business, and—most important—a really good understanding of the “why” of a product. Vertical/affiliate/evangelist programs. when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Setting the phone call as a conversion goal just like any other conversion goal. image source. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

Up and Running

SEPTEMBER 22, 2021

Every conversation someone has about your brand is an opportunity for a new set of eyes on what you have to offer. Common KPIs used in referral programs include engagement rate, participation rate, and conversion rate. Twitter, Facebook, and Instagram are the social media channels where referral marketing has performed best.

Programming 141

Programming Churn Rate Design Campaign 141

Up and Running

FEBRUARY 18, 2021

As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since. Benefits of having a partner program.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

APRIL 29, 2013

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. In a face to face networking situation, this would be how you enter the conversation. That’s not what this article is about. image credit.

Campaign 130

Campaign Email Framework Clickthrough 130

Both Sides of the Table

FEBRUARY 21, 2010

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. It turns out the advertisers want you to call, too.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 11, 2015

You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Many custom reports are wrong because we mess up the fundamental data model in analytics. Social Media Performance Analysis. Social Media Performance Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Up and Running

DECEMBER 6, 2021

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. Some owners think they are too busy to look at data analytics or review performance reports. Neglecting your website. Lack of technology. Work smarter, not harder.

Small Business 153

Small Business Marketing Software Review Technical Review 153

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). I'd rather invest time investing in social media to drive traffic to our site.

Southern California 170

Southern California Acquisition Cost Customer 170

ConversionXL

AUGUST 26, 2014

Maybe you haven’t sold your boss on CRO , or there’s bureaucracy, or your HiPPO doesn’t believe in using real analytics… Indeed, over half of the companies surveyed in the MECLabs benchmark admitted to having little to no guidelines for measuring performance through analytics.

Framework 109

Framework Conversion Analytics eCommerce 109

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

Up and Running

DECEMBER 6, 2019

Is there content online related to that name that you wouldn’t want your potential customers to accidentally affiliate or associate with your brand? Are there solids domain names and social media handles associated with your name that are still available? Performance analytics.

Small Business 104

Small Business Naming Audience Search 104

ConversionXL

MAY 27, 2022

More conversions? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions).

Channel 161

Channel Analytics Campaign Conversion 161

Up and Running

SEPTEMBER 10, 2021

It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. This can include data points like their purchase history, how they communicate with you , customer service interactions, and even notes from conversations. Analytics and optimization.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. So what actually matters in Social Media? Conversation Rate. Social as in talk and listen and discuss.

Social Media 165

Social Media Metrics Conversion Media 165

Up and Running

AUGUST 25, 2021

If you want to learn more, head over to popular social media platforms like Facebook and Twitter to talk to your existing followers or people who are involved with an industry you want to enter. You can learn a lot about the needs of your audience post-launch by reviewing satisfaction forms and your Google Analytics data.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions. Based on the audience response, tweak your messaging accordingly.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. The sheer size of Facebook means there’s likely an audience for any product.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. This post details the role that UTM parameters play in traffic attribution in Google Analytics. It does not happen automatically.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. We have to do Social Media. Maybe it is Affiliate and Paid Search. The team did the normal modeling to ensure that the results were statistically significant (large enough sample set, sufficient number of conversions in each variation). * We have to do Email Marketing.

.Net 119

.Net Campaign Channel Analytics 119

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . What about social media support?

Email 136

Email Customer Marketing Software Review 136