Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! First Some Context. Say it ain't so! :).

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Most people don't get budgets for web analytics because all they are focused on is measuring what happens during a small % of visits.

Analytics 121

Analytics Conversion RSS Metrics 121

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 19, 2020

But if you happen to have exceptional staff or facilities, or if you’re active in your community—whether that means your local area, networks within your industry, or other affiliate groups—use it to fuel content efforts that celebrate these differentiating factors. What objections do your customers have, and how do you respond?

Differentiation 129

Differentiation Sales Email Metrics 129

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Point Nine Capital uses Mention for media monitoring. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

DECEMBER 6, 2021

Without metrics in place to tell you what’s working and what’s not, you could be throwing your marketing dollars down the drain and missing out on opportunities that could significantly improve your results. Furthermore, metrics help you continually refine and improve your marketing over time. Lack of technology. Lack of knowledge.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Up and Running

DECEMBER 14, 2016

If our readers choose to learn more or purchase from links to our partners, sometimes we earn affiliate commissions that support Bplans’ mission. MailChimp also scales with your business, offering powerful email automation workflows, insightful analytics, and flexible payment tiers help you balance business needs and budget.

Email 60

Email Small Business Marketing Campaign 60

Up and Running

SEPTEMBER 22, 2021

The advantages are apparent, and the metrics are ready to be calculated and measured. This is similar to affiliate marketing but with a focus on their personal network rather than established public audiences. Twitter, Facebook, and Instagram are the social media channels where referral marketing has performed best.

Programming 141

Programming Churn Rate Design Campaign 141

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). We mis-align metrics and dimensions across Users, Session, Hits.

Analytics 60

Analytics Customer Metrics eCommerce 60

ReadWriteStart

OCTOBER 20, 2023

Meeting growth metrics, achieving profitability, and ensuring a substantial return on investment are now integral parts of the startup journey. Tools like audience analytics and surveys can offer invaluable insights, helping startups tailor their offerings more effectively.

Technical Review 137

Technical Review Startup Silicon Valley Agile 137

Up and Running

DECEMBER 6, 2019

Is there content online related to that name that you wouldn’t want your potential customers to accidentally affiliate or associate with your brand? Are there solids domain names and social media handles associated with your name that are still available? Performance analytics.

Small Business 104

Small Business Naming Audience Search 104

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Image source: Supermetrics for Google Sheets.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Occam's Razor

JANUARY 21, 2009

Or Affiliate programs? Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty.

Analytics 75

Analytics Conversion Campaign Metrics 75

Up and Running

SEPTEMBER 10, 2021

It automates simple tasks, sets reminders and checkpoints, and even allows you to integrate directly with other analytics platforms. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. Analytics and optimization. How to choose a CRM for your business.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Team members also represent the brand on social media while simultaneously building their own personal brands.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) So why break the rule?

Social Media 165

Social Media Metrics Conversion Media 165

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . What about social media support?

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. For every goal you set, choose the most relevant metrics to track. .

Marketing 134

Marketing Audience Social Media Algorithm 134

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

DECEMBER 6, 2016

It shows the increase in frequency over time of genotype A, which has a 1% greater relative fitness than the genotype B: It’s important to note that the genes that make up the algorithms, and the fitness metric are created by the practitioner. CCL sells, unsurprisingly, classic cars but also runs an affiliate program with eBay.

Algorithm 48

Algorithm Artificial Inteligence Affiliate Naming 48

Up and Running

MAY 23, 2016

Joe Kindness, co-founder at Agency Analytics, says, “Since Blake and I were both developers (and still are), we were able to create this company without any funding or additional resources. For example, Buffer, the successful social media company, just closed their only office. Step 8: Track your metrics. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! However, some individuals or small businesses have found success through affiliations with major retailers. SumAll is one such company, providing data analytics to small- to medium-sized online businesses. Latest Social Media News. The Social Good Brief.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

APRIL 5, 2010

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. How much could you spend on keeping them sweet with email and social media? Or hang around for a few years?

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The actual goal here is really to increase the main metrics – the amount of money it generates and the amount of traffic it gets. You want to provide information on traffic, and that can be something as simple as Google Analytics. You’re very well aware that one of the statistics packages is Google Analytics. Increase traffic.

Technical Review 90

Technical Review Software Review Prospectus Audience 90

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business. They know there are affiliate links. Around 77.5%

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

MARCH 25, 2013

Check your analytics, and you’ll see all sorts of “first visits.” Somehow that same rule never caught on to social networks. But really, isn’t social media a dynamic ad for your business? Social Media Hub Page. For more info on affiliate marketing: 30 Tips For Successful Affiliate Marketing.

Conversion 126

Conversion Affiliate Social Media Social Network 126