www.clickz.com

JANUARY 7, 2013

› Analytics › Actionable Analysis. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Affiliate Marketing: What Marketers Need to Know From 4 Experts. Get the ClickZ Analytics newsletter delivered to you. Live Events.

Social Media 86

Social Media Media B2C New York 86

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Partner program. A partner program is exactly what it sounds like. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

MAY 19, 2020

If driving revenue or new customer sign-ups is top priority, focus on building content that bolsters the Purchase stage of the funnel, such as: Testimonials ; Customer recommendations; Demos. Take Mailshake, an email marketing automation program. What background knowledge do customers need to use your product or service?

Differentiation 129

Differentiation Sales Email Metrics 129

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. You are doing i am wasting earth's precious oxygenalytics. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Both Sides of the Table

FEBRUARY 21, 2010

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. And what we love is that everybody is happy.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

ConversionXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Of those, 72% say they directly impact pipeline and revenue. This is the tactic that ConvertKit used to increase monthly revenue by 637%. How are you better than the competition?

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics. 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 21, 2014

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. Disturbing, because many people & organizations want to compete on analytics, but are not doing the right things or adopting the right thinking about analytics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

ConversionXL

JUNE 24, 2020

Automated programs (bots). Perhaps the biggest culprits of click fraud are robots—malicious computer programs ( botnets ) that automatically scan the internet and subtly carry out clicks, trying to pass as human. However, we also see affiliate click fraud, competitor click fraud, click farms, and bots.

PPC 121

PPC IP Idaho Non-Compete 121

Up and Running

AUGUST 25, 2021

Let’s say you tried all of the biggest email marketing brands, and they all lacked a comprehensive onboarding program. Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . There you have it!

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

JULY 16, 2019

Is this a lead-gen campaign or a campaign to push a new affiliate program ? The Map phase is all about research, collecting data, and understanding the problem to set clear, measurable, marketing targets. . The first thing you need to know is your objective.

Framework 114

Framework Management Marketing Campaign 114

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. There is a free tool inside Google Analytics called Model Comparison Tool.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Don't jump. Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

JUNE 16, 2015

Yuan Wright, Director of Analytics at Electronic Arts, will lead you through an open discussion about the challenges we all face – optimizer to optimizer. So first of all when I think about an AB testing program, just like I think we talk about this continuously. Same thing with AB testing program. You name it.

Video 48

Video Analytics SCRUM Metrics 48

ConversionXL

APRIL 22, 2015

The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win. It’s not like you open up Google Analytics and the data will come telling you stuff. SaaS, ecommerce, lead gen, affiliate models. This is not where the difficulty lies. B2B and B2C.

Analytics 48

Analytics Technical Review Conversion Framework 48

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

Beyond the analytical breakdown, I have an emotional attachment to this number , because whenever someone cancels I think about what had to happen to get them to this point, and it kills me. “LTV” means “the total revenue you’ll get from a customer over its lifetime.” So total expected revenue is $RN/ p.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I had about 500 members join the first program, and grew it to 1,000 members, and that’s why I can quote those numbers basically. Adding Ad Revenue. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. Get over it.

Analytics 120

Analytics Web Agile Campaign 120

ConversionXL

OCTOBER 4, 2021

On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. total revenue / total spend). For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: .

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 20, 2015

GA samples data for custom segments, so you’ll need to be careful when using those reports (if you need to remove sampling and don’t have access to Google Analytics Premium you can use Analytics Canvas ). Yehoshua Coren: Improving Conversion Rate Using Digital Analytics. Sales and customer support people > LISTEN to them.

Analytics 48

Analytics Texas Conversion Mobile 48

Transformify

FEBRUARY 1, 2019

It may be even more complicated if you need access to the health records of patients for your predictive analytics model or to offer them specific services and treatment. Your own savings and help from family and friends may be enough to develop an MVP ( a minimum viable product), launch it and start generating revenues.

Affiliate 49

Affiliate Equity Valuation SEO 49

ConversionXL

JANUARY 2, 2020

In fact, you can use Google BigQuery not only for end-to-end marketing analytics but to train machine-learning models for behavior-based attribution. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. This is where machine learning and predictive analytics comes in.

Artificial Inteligence 91

Artificial Inteligence SQL Algorithm Analytics 91

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.

Metrics 151

Metrics Web Analytics CPA 151

The Next Web

MAY 5, 2013

Growth hackers utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Thus the term growth hacking.

Marketing 165

Marketing Viral SEO Analytics 165

Occam's Razor

JANUARY 28, 2013

I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. It is more complex than the International Space Program. Don't you love happy customers and big revenues? So I click on the back button. (In It is impossible to understand.

Web 164

Web Design Marketing Security 164

Software By Rob

SEPTEMBER 1, 2011

By generating a steady revenue from consulting projects and sales, the founders were able to spend time growing their business slowly. Today, Litmus has had over 30,000 customers, 1 million+ in revenue, and is growing by around 10% a month. Today, SparkFun has a wide following and boasts over $10 million in revenue.

Bootstrapping 78

Bootstrapping Startup Cofounder Salary 78

A Smart Bear: Startups and Marketing for Geeks

MAY 14, 2013

You’ve heard banner ads don’t work well, but they’re cheap, so you start throwing $600/mo into an ad network and trust your web analytics to tell you whether it’s working. A hundred affiliates take the bait, but two months later, half of them haven’t sold anything, and most of the others have sold only once.

Affiliate 282

Affiliate Marketing Campaign Channel 282

marketingland.com

OCTOBER 8, 2012

Analytics |. Affiliate Marketing. Column: Analytics & Marketing Column. Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.”

Metrics 47

Metrics Analytics Search Affiliate 47

practicetrumpstheory.com

JULY 14, 2010

Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version. This is because I believe in charging from day 1 which more naturally aligns (but does not replace) Revenue with Retention. Map Metrics to Actions The next step is to map specific actions in your product to Activation and Retention.

Metrics 51

Metrics Lean Retention Startup 51