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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Many business owners make the mistake of going head-first into new projects without considering their existing audience. Your audience is not one-dimensional. Spend time engaging with your audience, and you can learn a lot about their needs. You’ll also want to spend some time doing an SEO competitor analysis.

B2B 118
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. For example, if a high number of visitors comes from organic search and very little come from paid search, you can look at shifting ad budget over to SEO. Traffic from direct links, such as an affiliate link or news source.

Metrics 105
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. Audience/Traffic. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site.

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Do you want a target audience to gain greater awareness of your offering as a viable alternative (Brand Awareness)? Do you know your target audience well enough to fully understand the problem, and how your product delivers the right solution? Are you simply looking for more people to buy your product (raw traffic)? Brand Awareness.

Channel 165
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed.