article thumbnail

How SEO Has Evolved Over The Years

Duct Tape Marketing

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 89
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Get seen with SEO-driven content marketing Conclusion. The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Leverage the platforms where your audience spends the most time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Specific marketing tactics differ depending on your offer, audiences, and touchpoints. Focus instead on providing value to audiences with the potential to become customers. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Generating awareness through PPC. Image source.

Customer 140
article thumbnail

How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

Many business owners make the mistake of going head-first into new projects without considering their existing audience. Your audience is not one-dimensional. Spend time engaging with your audience, and you can learn a lot about their needs. You’ll also want to spend some time doing an SEO competitor analysis.

B2B 118
article thumbnail

500 Founders: Luke Campbell, Marta Meszaros, Andy Bowie & Abbe Hyde

NZ Entrepreneur

” “If you’re a B2C business, go and figure out what channels will get you the leads you need, and at roughly what cost. If you’re a B2B business, go pitch your target audience before you have a product and validate what will make them say yes. ” Abbe Hyde – Founder.

Founder 101
article thumbnail

25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My target audience was actors – so that was an easy key word. Since my target audience centers around mothers, it made sense to include it in my business name. We were trying to pick a name that would indicate what it is we do since we are a B2C company. Thus came Actor Aesthetic. #6- 6- Stems from what I do.

Naming 152
article thumbnail

How To Build Trust, Increase Authority, And Rank High With Google

Duct Tape Marketing

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]