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The Strategies & Tech Behind Hosting Successful Virtual Summit

ConversionXL

Hosting a virtual summit that leaves attendees feeling connected and more informed is easier said than done. Know why you’re hosting a virtual summit, what you’ll cover, and who it’s for. Identify your target audience. If you don’t have an established target audience, dig deep here. Spread industry knowledge.

Hosting 98
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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How to Build a Product Launch Strategy

ConversionXL

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) Based on the audience response, tweak your messaging accordingly. Conducting user research to understand their needs.

Product 96
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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

The sheer size of Facebook means there’s likely an audience for any product. Defined audience. Define your audience. A lot of demographics data can be pulled from your market research, customer personas , and website analytics, such as: Target audience age Location Job Interests. Strong goals. Competitive analysis.

Marketing 134
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by Will Barron and brought to you by the HubSpot podcast network. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

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How to Measure Small Business Website Performance

Up and Running

Use a third-party tool and embed the URL Use a top-notch hosting provider Add WordPress themes that are lightweight over one that has too many features. Audience information. With such information, you can create more personalized content for your audience. To get this type of information, you need to use an analytics tool.

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

By embracing the principles of the Creator Economy, B2B marketers can foster a deeper connection with their audience, enhance trust, and drive meaningful engagement. I think that it's a great way to bridge and find a new audience. Questions I ask Christie Horsman: [01:10] How are creators changing marketing, especially in B2B? [02:08]

B2B 80