Remove Affiliate Remove B2B Remove Conversion Remove PPC
article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Real conversations with good people. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Gaetano DiNardi: “Outdated B2B vs. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program.

B2B 94
article thumbnail

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. What Is Affiliate Marketing? Some people confuse affiliate marketing with referral marketing. You start with two affiliates: Kim and Jim.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
article thumbnail

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. 5 Identify two new micro-conversions and goal values for each. The road to web analytics glory (and a promotion for you) runs through the Micro Conversions path. That's sucking.) That's sucking.

article thumbnail

Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks.

article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 Or perhaps you want to create a wishlist (boom!

Framework 163
article thumbnail

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161