Up and Running

AUGUST 25, 2021

Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. Consider the benefits of selling wholesale.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 3, 2022

In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Activation.

Retention 113

Retention Marketing Acquisition Channel 113

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Some changes you make will influence conversions at the specific time you implement them. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. via B2B Marketing Alliance ]. The reviews prove it. Optimized CTAs.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JANUARY 24, 2011

The other way OOD manifests itself is that I am in your face, on this blog, constantly asking you to create goals in your web analytics tool ( macro and micro conversions ) as well as identify goal values for each of those beloved goals. At victoriassecret.com the macro-conversion is making a purchase. Here is an example.

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. After 10 minutes of browsing, I found all these valuable Micro Conversions: Some are pretty straight-forward. The single biggest reason for the site's existence.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

SEPTEMBER 24, 2012

I had been doing B2B sales for several years, and I was really good at it. It was several years later when I identified this as ‘driving conversions’ , which is what I specialize in today ). Also, anyone who has worked in a B2B service business knows that it requires quite a lot of hand holding. It really works.

Panama 124

Panama Africa Internet Email 124

Occam's Razor

FEBRUARY 10, 2016

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. The conversion rate for most website is around 2%. Analyzing ecommerce conversions PLUS goals means we are going to solve for the global maxima.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

OCTOBER 10, 2011

Conversation Rate. Conversation Rate = # of Audience Comments (or Replies) Per Post. A high conversation rate requires a deeper understanding of who your audience is, what your brand attributes are, what you are good at, what value you can add to your followers and the ecosystem you participate in. Macro and Micro Conversions

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

JULY 22, 2013

micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? The company obsesses about conversion rate. Or perhaps you want to create a wishlist (boom! Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( Affiliate marketing: can appear on many online platforms, including search engines, targeted content sites, price comparison websites, etc. Does CRO Impact SEM and SEO?

SEM 113

SEM SEO PPC Marketing 113

Hippoland

AUGUST 8, 2018

Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions. In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Although you can make more money by running per-click or per-action ads on a per conversion basis, it’s also a lot harder to bring about these actions. In particular, one thing to consider if you’re trying to make money off affiliate ads is to think about how unique the product/service is in the ads you’re running.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Duct Tape Marketing

FEBRUARY 14, 2018

Seeing their own newsletter — and the conversations and leads that it generates — resonates instantly that you are delivering a valuable service. That ROI has actually increased since 2015 according to Campaign Monitor, and it’s particularly true for B2B companies. About the Author.

Email 49

Email Technical Review Marketing SEO 49

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’m an investor in this company, via ff Venture Capital, HOF Capital, and/or an affiliate thereof.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

JANUARY 6, 2010

5 Identify two new micro-conversions and goal values for each. The road to web analytics glory (and a promotion for you) runs through the Micro Conversions path. During Q1 make it your personal quest to identify two new micro conversions for your website (many ideas in the preceding blog post). Find the biggest abandonment page.

Analytics 99

Analytics Web Campaign PPC 99

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. I’ll be curious to hear more about your experience with affiliate marketing. My company and I are a perfect case study for the Tech Council affiliation. Really fantastic insights and I look forward to continued conversation around these things. Great posts.

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! The suggestions engine they have.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

SEPTEMBER 14, 2017

This enables you to not only promote your business to the right people but also improve click-throughs & conversions, as well as optimize your Ad spend. If you run a B2B business, it’s a useful way to reach prospective clients and nurture leads. Target users who don’t open your emails. Turn trial users into customers.

Audience 72

Audience Customer Campaign Email 72

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. I fundamentally believe that having a vibrant bi-directional conversation on a destination you control with policies you set and data you control is not just insurance, it is your duty to your customers. We hate change.

Marketing 126

Marketing Flash Analytics Web 126

VC Cafe

JULY 5, 2010

It is the B2B advertiser’s Mecca, but it is an undeserved market when it comes to user experience and consolidation of services. The conversation was in Hebrew, so hopefully nothing got “lost in translation&#. C onferences are big business. I spoke with Yair last week to learn more about BizMe2 and plans for the future.

Aggregator 84

Aggregator Caching PHP 84

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? You can try the offer with just one affiliate or some Bing ads. Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 140

Marketing Analytics Web Channel 140

VC Cafe

AUGUST 18, 2011

One important example is Real SD to HD Conversion which presents a substantial improvement to the video optical resolution. Our teams install and maintain earth station antennas, VSAT systems and affiliated transmission equipment. The device is compact and lightweight and attaches easily to any handheld camera.

Mobile 114

Mobile Media IP Distribution 114

Occam's Razor

JUNE 6, 2011

There are free sources like Conversion University (video, audio, more). For profit, non-profit, universities, Fortune 10,000, Forbes 10, B2B, B2C, A2Z etc., Spending four hours a day tweeting and getting into loads of "conversations." Try other conferences: Search, Affiliate, Direct Marketing, etc. Worked hard.

Analytics 125

Analytics Web Salary Non-Compete 125

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. affiliate and referral marketing on the web. Custora â?? Highrise â?? small business CRM. Zferral â??

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

MAY 23, 2017

He is a long time featured keynote speaker for things such as search engine optimization and conversion rate optimization, and I’ve had him on the show a couple of times, some of you may recall waiting for your cat to bark… maybe a call to action definitely [buyer legends 00:53] and a number of other books.

Tampa 35

Tampa Florida Customer Audio 35