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Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. I mean count them.

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What is a Blog and Why Do I Need One?

Brandanew

Research says that B2B (business-to-business) companies that blog get 67% more leads than the ones that don’t blog. When blogging, you usually include text, images and links to external/internal web pages to get your point across. Google usually pushes web pages that have “fresh” content upward within its search results.

Affiliate 100
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can really do … so much.

Web 164
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. I’m more familiar with content marketing in B2B Marketing. I recently posted about SEO for Startups.

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11 Digital Marketing “Crimes Against Humanity”

Occam's Razor

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Because you believe that the Web is essentially TV? Your SEO strategy is buying links, expired domains, et. It irritates me to no end when I hear perfectly smart SEOs stuck in the 1940s. We hate change. Super lame!

Marketing 126