Brandanew

DECEMBER 23, 2015

Research says that B2B (business-to-business) companies that blog get 67% more leads than the ones that don’t blog. When blogging, you usually include text, images and links to external/internal web pages to get your point across. Google usually pushes web pages that have “fresh” content upward within its search results.

Affiliate 100

Affiliate India B2B Advertising 100

Genuine VC

NOVEMBER 5, 2012

We rode the bubble wave to a successful outcome in 2000 , and after moving away for a few years which included a stint at business school , I returned back to Boston in 2004, and it felt like the web entrepreneurial community had almost entirely scattered after the crash. Instead, they had fled to other industries and those other geographies.

Boston 206

Boston Internet Entrepreneur .Net 206

SoCal CTO

NOVEMBER 17, 2009

I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. I’m more familiar with content marketing in B2B Marketing. Again, an interesting topic to discuss. Great posts.

Southern California 170

Southern California Acquisition Cost Customer 170

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

APRIL 25, 2011

Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Because you believe that the Web is essentially TV? Not following the "10/90 rule for magnificent web success." If you have $100 to make smart decisions on the web, invest $10 in tools, spend $90 on people.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. Look up, memorize the steps to conversion.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). and my two books.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. In our field specifically, good Web Analysts will continue to be in high demand, for any conceivable time period. But neither role is that of a Web Analyst.

Analytics 125

Analytics Web Salary Non-Compete 125

ConversionXL

SEPTEMBER 24, 2012

It was then when I launched (along with my girlfriend) my first web project, called it Dreaminder. I had a degree in Information Technology, had worked as a web developer, tech support guy, account manager, sales person and a marketer. I had been doing B2B sales for several years, and I was really good at it. It really works.

Panama 124

Panama Africa Internet Email 124

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? It does not stop at getting the first B2B contract. Go, win big.

Framework 163

Framework Marketing Metrics Audience 163

Agile VC

MARCH 30, 2012

Several years ago I wrote a post about the three business models of the consumer web : commerce, advertising, and user-paid premium services. The consumer web landscape has changed meaningfully since I wrote that in 2006. We’re witnessing a new wave in “big data” that extends far beyond just the consumer web.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. The problem is Marketing and lack of imagination in using the web/digital channels.

Marketing 140

Marketing Analytics Web Channel 140

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. SaaS, ecommerce, lead gen, affiliate models. Step #3: Web Analytics Analysis. There are 2 ways to survey your web traffic: Exit surveys: hit them with a popup when they’re about to leave your site.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. But some of it can be and it is your job, nay duty (!), to quantify that. What to do with it?

Social Media 165

Social Media Metrics Conversion Media 165

Mike Michalowicz

MARCH 24, 2013

Think B2B as well. Logo design, brochure layouts and web design are all great ways for young people to leverage their creativity. #13 With a web presence and a Paypal account, just about anyone can open an online store. And don’t limit thinking to B2C goods and services. 13 Personnel Service. 30 Online Store. 31 How-To Videos.

Entrepreneur 167

Entrepreneur Seed Money Social Media Sales 167

marketingland.com

JULY 11, 2012

Affiliate Marketing. Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Their powers combined, those components allow for (web) experiences that respond to the viewing environment – but what about email?

Email 49

Email Mobile SEO Search 49

steveblank.com

JULY 8, 2011

Useful blogs and links for startups Click Here ————– 2.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Amazon Web Services. Web Tools: Hereâ??s Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53