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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 79
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How to Build a Product Launch Strategy

ConversionXL

Your team needs clarity on and belief in what they’re selling in order to persuade others to purchase, download, or sign up. For many inquiries, they include both videos as well as written instructions that are easy to understand and navigate. . They began with 2,015 monthly downloads in September 2020.

Product 96
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Traffic from direct links, such as an affiliate link or news source. High referral traffic is an indication of strong affiliate links or media coverage. Traffic from Display and Video ads. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites.

Metrics 105
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Content as in relevant videos that are named well, linked correctly and well tagged. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). Start a conversation.

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. " "Download the trial version." Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy.

Web 138
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Download the report” is easy to understand. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Don’t do that, either.

Email 136
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

So, if you download the mobile app created as a result of these efforts, how big of a problem is it solving for Walmart? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Why is it that your Affiliate program is targeted only to the bottom of the Do stage? Oh, that makes sense.

Framework 163