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Duct Tape Marketing
OCTOBER 11, 2023
Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.
Occam's Razor
NOVEMBER 13, 2009
I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go. A good thing.
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www.clickz.com
JANUARY 7, 2013
B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Ad Industry Metrics. Affiliate Marketing: What Marketers Need to Know From 4 Experts. Web Analytics. ); //. B2C Email Marketing. B2C Email Marketing. SEO Paid Search Search Marketing.
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.
Occam's Razor
FEBRUARY 20, 2012
The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. We work very hard.
Occam's Razor
FEBRUARY 10, 2016
I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. You are B2C or B2Q or Non-profit or an Adult-oriented business.
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