ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? What Are Your Goals, and What Are Your Metrics?

B2B 48

B2B Conversion B2C Sales Cycle 48

YoungUpstarts

SEPTEMBER 27, 2019

When it comes to web design, usability is very important. The good news is that there are numerous web analytic tools out there that you can use to measure the performance of your site. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. Poor usability.

B2C 147

B2C Flash B2B Lead Generation 147

The Next Web

APRIL 26, 2017

Growth Story is a new four-question format we’re doing about startups finding and influencing a defining metric that helped really grow their company. This week the CEO and co-founder of Blinkist, Holger Seim, shares valuable insights into growing a subscription-based B2C service.

Europe 124

Europe B2C Cofounder Metrics 124

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 When you’re creating new web pages, don’t forget about optimizing your URLs.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

OCTOBER 16, 2022

Basic metrics like deals completed and revenue generated don’t measure customer acquisition success. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Outlier converts may spend money but are unlikely to become brand advocates or repeat customers. Digital ad spending in the U.S.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. And finally, defining the metrics that define success for your business. Be sure your core metrics are not just achievable but accurately measurable and specific. For B2B business the metrics you could be targeting are. Web traffic.

Marketing 133

Marketing Social Media B2C B2B 133

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Ad Industry Metrics. Web Analytics. ); //. B2C Email Marketing. B2C Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value.

Social Media 86

Social Media Media B2C New York 86

Startup Lessons Learned

JULY 5, 2010

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. Conference streaming, sponsors, discounted tickets.

Customer Development 166

Customer Development Developer San Francisco Customer 166

SoCal CTO

NOVEMBER 10, 2009

It was also beneficial because I got some good experience with both B2B and B2C business models. Fascinating that you are going against the trend of trying to make everything a web application. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics.

Management 150

Management Product Entrepreneur Silicon Valley 150

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Check with the web analytics tool you use, every single tool allows you to do this, though each has a nuance you have to absorb. I kid a little of course.

Analytics 141

Analytics Metrics Mobile DC 141

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 22, 2017

Back to those (early) days when Marketing Automation was just born, the world was web-centric. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” These, in my mind, break down in three ways: Data accessibility. Marketing automation fatigue. The rise of PQL over MQL model. Data Accessibility.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments. Image Source. Historical segments.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C.

Design 86

Design Software Review Mobile Analytics 86

Startup Lessons Learned

MAY 14, 2009

Were not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 We attempted to use Waterfall and market ourselves as B2C. The Lean Startup Intensive is tomorrow at Web 2.0. May 14, 2009 5:23 AM David said. It was a disaster.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. We work very hard. We torture SiteCatalyst. Why this sad state?

Web 138

Web Analytics Technical Review Affiliate 138

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Yes, an increase in followers is important but not the golden metric of success.

Campaign 147

Campaign Social Media B2C Metrics 147

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. The picture above is from my first book, Web Analytics: An Hour A Day, from page 235. The cool thing about the web is that you don't have to do all of the above based on faith, you have a BFF in data! Entertain Me 2. Inform Me. Provide Utility. It seems crazy.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Establish the discipline of tracking metrics weekly and set incentives wisely .

Sales 60

Sales Marketing Sales Cycle B2C 60

crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW. Why Responsive Web Design Helps People Buy Your Product | Inc – crowdspring.co/1psW8QW.

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

NOVEMBER 8, 2018

Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. There is further potential to compete with Amazon on the open web. Competing with Amazon across the web. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. It was the early promise of the web, we have your behavior/data, we can create a unique store/newspaper/everything. Is there anything more done to death more than reviews on the web? Take any metric you want.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Wistia shows which metrics can be used to help you measure various factors (e.g. File Size Matters.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. And what metric should you focus on in this proper end-to-end view? We are not going to accept stopping where our web analytics data stops.

Analytics 139

Analytics Aggregator Channel B2B 139

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. B2B and B2C. Step #3: Web Analytics Analysis.

Analytics 48

Analytics Technical Review Conversion Framework 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Keep up the blogging and web casts and we will keep listening and growing. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers.

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. Prospects on the web want to buy from you, but you have to build the relationship by giving them value first. You’ll want to check out metrics like bounce rate and average time on page.

Audience 77

Audience B2C Sales Web 77

Occam's Razor

NOVEMBER 18, 2014

For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. You can hover over each box to get a sense of the key metrics. They also have an app for Treemaps, and it includes using color, as in the Compete case, to represent a metric (say Conversion Rate)!

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. BUT it definitely does NOT have the super-duper-hyper-ultra-cool Web 2.0 While I personally have all sorts of super-duper-hyper-ultra-cool Web 2.0 spit and polish about it.

San Francisco 144

San Francisco Customer Wiki Lean 144