Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

YoungUpstarts

JANUARY 29, 2018

But digital marketing is critical especially for startups because the world wide web offers the opportunity to get in front of more people while using less budget. Leveraging various online marketing strategies is critical to an overall successful campaign. Affiliate Marketing. Referral Marketing.

Affiliate 138

Affiliate Marketing Social Media SEO 138

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

This is going to be BIG.

FEBRUARY 26, 2010

ROBLOX ( www.roblox.com ) is a web/game startup in Silicon Valley that you have probably never heard of--unless you were an eight year old boy, in which case you're probably not qualified for this position. Now, all of that construction and destruction has moved online. Check out the highly entertaining front page video.)

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ReadWriteStart

JULY 20, 2020

For example, your digital marketing campaign is for different businesses. By blogging, you can create a presence on the web so your customers can have an idea about your services and products. For your marketing campaign, you can also consider hiring expert feedback. Articles are also significant for your business.

Marketing 165

Marketing Social Media Startup Engineer 165

YoungUpstarts

JUNE 28, 2017

Many people have difficulty creating a successful online business, whether it is selling their own product or affiliate marketing, or because they have poor writing skills. How do poor writing skills affect your success as an entrepreneur selling products or services on the web? billion on remedial writing training — annually.”.

Sales 138

Sales Affiliate Social Media SEO 138

Entrepreneurs-Journey.com by Yaro Starak

NOVEMBER 16, 2010

Thesis is great from an SEO standpoint, but if you are particular about what you want your website to look like, which can have a big impact on sales and conversions, you need some knowledge of coding. Cloaking affiliate links: You may not notice but all affiliate links are cloaked as well. There is a very steep learning curve.

Software Review 74

Software Review Internet Affiliate Marketing 74

ConversionXL

MAY 19, 2020

For extra impact, loop back with your sales team after producing pain point content so that they can use the finished work in future sales campaigns. If you were thinking about the types of education customers need, you’d probably think of things like building email campaigns, scheduling messages, and automating replies.

Differentiation 129

Differentiation Sales Email Metrics 129

Entrepreneurs-Journey.com by Yaro Starak

MAY 4, 2011

In growing industries, new people become beginners every day, especially online as more people to turn the web as a source of training resources. Gideon also produced the very first Becomeablogger.com blog design to host the videos, which was one of the last times he did any web design work.

Sales 70

Sales Technical Review Affiliate Video 70

crowdSPRING Blog

AUGUST 20, 2017

Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. Share and educate (run a web seminar, share time-saving templates, etc.). Create a referral/affiliate program. Speed up your web site. Networking. Next steps.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. Share and educate (run a web seminar, share time-saving templates, etc.). Create a referral/affiliate program. Speed up your web site. Networking. Next steps.

Small Business 48

Small Business Marketing Technical Review Audience 48

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Up and Running

DECEMBER 6, 2021

When you neglect your website, you not only run the risk of driving away potential customers who might think your business is no longer open or poorly operated, but you also hurt your SEO , which means you’ll drive less traffic from search engines over time. Make sure your website is mobile-friendly. Handle any redirect issues.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web. Sometimes I make a blog entry.

Southern California 170

Southern California Acquisition Cost Customer 170

Duct Tape Marketing

MAY 25, 2021

SEMrush is a comprehensive SEO platform with dozens of tools and crystal-clear reporting. Active Campaign. Zapier moves info between your web apps automatically — like from your forms on your site to your email automation tool — so you can redirect your time saved into your business, helping it grow.

Analytics 69

Analytics Affiliate Email SEO 69

blog.traindom.com

NOVEMBER 29, 2010

Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. Next Web App 25. Wwwhatsnew 12.

Technical Review 63

Technical Review Startup Software Review PR 63

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. We hate change. Super lame!

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost.

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Oh, and what is that small SEO effort at the very top? It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Affiliates! Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

YoungUpstarts

AUGUST 25, 2020

Doing an Email Marketing campaign consists mainly of setting specific objectives (what I want to achieve with my emails), using newsletter design tools that optimize and facilitate the process, write well the messages that I want to transmit and measure the results of what I do. Pop-ups, banners and ads on web pages. Content Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. If you are doing SEO then you are likely paying for someone. Bounce rate helps you find campaigns and landing pages that need to be killed / improved.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Television campaigns.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. SEM and SEO templates. This is quick, easy, and allows the dashboard viewer to see how campaigns (e.g., Jeff Sauer’s report templates.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

leananalyticsbook.com

AUGUST 19, 2012

This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Someone clicks on a banner, pay-per-click ad, or affiliate link. Because of this, some companies run campaigns to artificially inflate download numbers using mercenaries. Someone buys something in return for something.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Entrepreneurs-Journey.com by Yaro Starak

MARCH 31, 2011

Web surfers type in key words and phrases, and Google goes out to scour the world and provide you with links that contain those words and phrases, ranked in order of most relevant to least. If you want to be found online, you want to ensure that your website contains keywords and phrases, which web surfers are searching with.

HTML 108

HTML Social Bookmarking Affiliate Engineer 108

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. I talked about some of the decks I had made, the cards I was playing, and it was me geeking out in a web-based format. This was before Facebook or anything like that. Add an opt-in box.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. Lovely, warm hugs and smiles for them. Lovely, warm hugs and smiles for them.

Analytics 135

Analytics Customer CPA Acquisition 135

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. It is almost instantly accessible in any web analytics tool. Web Analytics, CoreMetrics etc etc etc. Bounce Rate to the rescue! You get the idea.

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 31, 2006

Shopping / web surfing is a delicate dance of come to see who we (the company) are, go to another site read reviews, then come to see our benefits, then to ask you wife it is ok for you to buy and then come purchase. Or maybe you are about to plunk down a million dollars on a new affiliate marketing strategy or maybe on SEO.

Analytics 115

Analytics Conversion PPC Metrics 115

Hearpreneur

SEPTEMBER 11, 2015

It keeps us on task when creating ad campaigns, posting to social media, and promoting programs and services. is powered by Blue 16 Media , and we provide digital marketing solutions (web design & SEO) for businesses and organizations. Visit our Web Shop. Thanks to Sherry Gavanditti, Menorah Park ! #11 CBNation.co

Entrepreneur 48

Entrepreneur RSS Social Media Media 48

Software By Rob

FEBRUARY 10, 2009

With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. No affiliation to either #19 maxwell on 02.27.09 at 11:32 pm These tactics work. at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Developers 51