Affiliate eCommerce Lean Metrics 
ConversionXL
FEBRUARY 12, 2019
In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. The second relies on retention.
Occam's Razor
SEPTEMBER 20, 2010
That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Make your pages as lean as you can, especially campaign landing pages. Visit 2: Came from Affiliate Campaign click.
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Up and Running
JULY 26, 2016
Lean marketing. These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics.
Up and Running
SEPTEMBER 10, 2021
CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. How to choose a CRM for your business.
Up and Running
MAY 23, 2016
Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.
ConversionXL
NOVEMBER 29, 2012
Moneyball uses rigorous statistical data analysis in player selection and attempts to predict the value of the players by using metrics more granular then batting averages and RBIs. Obama’s own campaign used Moneyball and Lean Startup strategies to win the ultra high stakes Presidential Election. It’s not just baseball.
Occam's Razor
JANUARY 7, 2014
" Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." the instinctive response of the Squirrels is to go grab the most obvious metrics and start partying. Pick hard metrics to designate as your key performance indicators.
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