Occam's Razor

SEPTEMBER 20, 2010

Untagged campaigns (search, email, display, social media etc). In case of untagged paid search campaigns it usually ends up in organic search data. We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it. That's one example of a redirect.

Analytics 122

Analytics Software Review Campaign Flash 122

Brandanew

NOVEMBER 22, 2016

Affiliate marketing still counts. Since affiliates often use methods like organic search engine optimization (SEO), e-mail marketing, paid search engine marketing (PPC – Pay Per Click), content marketing and in some sense display advertising, it’s more likely to reach a greater audience.

Affiliate 100

Affiliate Startup Social Media Pay to Play 100

Entrepreneurs-Journey.com by Yaro Starak

MARCH 25, 2011

If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics. Affiliate marketing As my blog audience grew I began to test a method of making money I was very interested in – affiliate marketing.

Affiliate 112

Affiliate Internet Software Review Advertising 112

Women Entrepreneurs Can

FEBRUARY 2, 2021

PPC Campaigns. PPC advertising remains a great way to promote your business, particularly if you want to make the most of a restricted marketing budget. Search Engine Optimization. Some offer high rewards, while others generate less impressive results. To achieve this, you’ll need to execute advanced SEO campaigns.

PPC 52

PPC Social Media Campaign SEO 52

Occam's Razor

JANUARY 7, 2007

I am not affiliated in any way this this company and do not benefit in any way from recommending them. Source attributes : where do people come from (websites, campaigns, search engines etc etc). Remember this is not just a problem for web analytics but also for search engine Robots / Spiders. Category=238. &AppID=859&rDirURL=[link].

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

JANUARY 6, 2010

I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. There should be one link: Search for Hotel or Make Reservation!

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

NOVEMBER 13, 2009

Soul searching, questions to torture vendors with, comparing vendors, running a pilot and negotiating a contract, it's all in there. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Especially people outside our analytics / search circle. CEO's.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I, I think there is this convert urgents where affiliate marketing was a model that used technology to, to work with partners at scale. You say you'll pay me 10 bucks. I'll promote.

Marketing 90

Marketing Affiliate Channel Software Review 90

sharkseo.com

NOVEMBER 29, 2010

[link] Home Archives Search Game Who Is Shark SEO? If your new product can rank for terms that potential customers are searching for, it can allow you to turn your startup into a success and can send you traffic that you may not be able to justify using AdWords for.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Software By Rob

FEBRUARY 10, 2009

Until a few weeks ago I owned one of the top ranking sites on Google for the search term “beach towels.&# Back to your beach towel website… does it rely entirely on search engine stats to bring in the visitors, or do you do additional marketing eg adwords, etc? Traffic was from organic search (primarily Google).

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 And really the list is too long.

Framework 163

Framework Marketing Metrics Audience 163

marketingland.com

OCTOBER 8, 2012

Search Marketing |. Affiliate Marketing. Learn a lot from reading Marketing Land and Search Engine Land? Search Engine Land Webcasts, Whitepapers. Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot. Social Media |.

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

DECEMBER 21, 2009

Affiliates. Search keywords. That best practice gives me this report for my search keywords. I need to analyze these keywords, search engines, landing pages, products sold, leads received, and so much more to figure out: 1. It does not matter which report you look at. Products sold. Referring URL's.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You can also search for other stuff, like custom reports or attribution models. You spend money on SEO and PPC. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46? Affiliates! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. Run a bunch of search queries with the intent of looking for the company's products and services. Search Plus Your World results.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

FEBRUARY 26, 2020

Proper tracking of traffic sources delivers a clear view of the user’s purchase journey : We can see how search engine optimization helped an in-market searcher discover our website, and how our Facebook remarketing and abandoned cart email campaigns nudged a user to come back and finish their purchase. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JUNE 6, 2007

The book is for CEO's and Marketer's and Search Specialists and Web Designers and User Researchers and Website Administrators and Website Owners and HiPPO's and of course Web Analysts. Affiliate Link: If you email a link to the book or use a link on your blog please consider using www.snipurl.com/wahour.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights. By Referring URLS (who is sending you traffic that might abandon at higher or lower rates).

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JULY 1, 2008

Bonus Tip : Oh and if you want to get a smidgen more value, configure the store locater search parameter in your internal site search and bam bam (!!) Bonus Tip : Are you using unique phone numbers for your Paid Search landing pages? It is not that hard, check out the Omniture report for the above url and bam (!),

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

MARCH 20, 2015

This applies to everything ATC (adoption to cart) and ALT ( adoption to lead) related, especially the search box and your action directives (per page). It boils down to 3-8 items and a text search. Prioritize your site search results (e.g. marketing drivers – email, affiliates, PPC etc. Tools & System.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

AUGUST 6, 2007

Are your email, affiliate, other marketing campaigns yielding low bounce rates? 3: Measure the bounce rate of your search keyword. Search engines are king and hence probably sending you a large chunk of your traffic. Find out the quality of traffic coming from the search engines. You get the idea. #3:

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

MAY 18, 2010

For example when you look at your revenue or goal performance it takes a trivial amount of effort to look at All Visits but add to that report the Paid Search Traffic and Non-Paid Search Traffic and get deeper insights. PS: Our business is in trouble because we are over-reliant on Search! Paid search. to your website.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." Collection of end-to-end Paid Search analysis reports. #11:

Analytics 140

Analytics Web Metrics DC 140

marketingland.com

JULY 11, 2012

Search Marketing |. Affiliate Marketing. Four Responsive Email Layouts The Search Time Warp How Your Content Strategy Is Critical For Reputation Management Not All Digital Ads Are Created Equal Marketing Biz: Smartphone Wars, Rocket Fuel & Twitter Evolution. Learn a lot from reading Marketing Land and Search Engine Land?

Email 49

Email Mobile SEO Search 49

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. On that note… If you search through the 300 posts I've written thus far (this one is 301!),

Metrics 60

Metrics Analytics Non-Compete Search 60