ConversionXL

MAY 11, 2013

Without call tracking, you have no idea what web pages that caller has visited. For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. But we don’t have to be. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Entrepreneurs-Journey.com by Yaro Starak

MAY 21, 2010

In the Beginning… My interest in making money online started while in high school when I came across the term, affiliate marketing. After an admittedly short period of time, I became discouraged when I failed to see sales coming in right away. What DIDN’T Work For Me.

Affiliate 77

Affiliate PPC Internet Email 77

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Affiliates! … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Joseph Boisseaux. Martin Penner.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!),

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. For example, imagine it’s mid-November and you share a link in a Facebook group to drive traffic to your winter sale promotion. organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link). The CTA is “Shop Now 40% Off.”.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

SEPTEMBER 24, 2012

After the year was over, I landed a job as a sales person for a property portal in Dubai. I quickly proved myself and was promoted to head a small sales and marketing team (6 people) in the company. ” These were the words uttered by my then-boss when he walked into our sales team room. I was 25 years old. How to choose?

Panama 124

Panama Africa Internet Email 124

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Coupon affiliates. "Social

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

AUGUST 11, 2015

We usually measure the outcome of our web strategy using things like conversion rates and revenue. But, that is just sales. The problem is not the capability in the web analytics tools we have. This is really poor because, in this case, over 35% of our traffic comes from Paid efforts (Email, Display, Social, Affiliates, etc.).

Analytics 60

Analytics Customer Metrics eCommerce 60

discuss.joelonsoftware.com

NOVEMBER 1, 2010

2- You could also look at setting up an affiliate marketing program. Find popular, relevant websites and see if you can get them interested in signing up for an affiliate program. There is also an industry of people who put up "independent" review sites and drive a lot of affiliate sales through PPC.

Sweat Equity 40

Sweat Equity Equity Angel Investor Affiliate 40

Software By Rob

FEBRUARY 10, 2009

Always Be Testing The biggest lesson I learned while taking the site from a few hundred to a few thousand dollars a month (revenue, not profit), is that there are a lot of great theories about marketing, but no one can tell you the exact thing that’s going to lead to an uptick in sales. But none of them made a difference.

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

MARCH 20, 2015

Here’s what Andre Morys, CEO of Web Arts thought: Honestly: #cxllive is the best conference I’ve attended – ever – thank you to @peeplaja for everything! André Morys Web Arts (@morys) March 12, 2015. Is the page part of the sales funnel? Sales and customer support people > LISTEN to them.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

JULY 31, 2006

Shopping / web surfing is a delicate dance of come to see who we (the company) are, go to another site read reviews, then come to see our benefits, then to ask you wife it is ok for you to buy and then come purchase. Are you spending excessively on PPC (Pay Per Click)? Then promptly forget about it.) It is rather sub optimal.

Analytics 115

Analytics Conversion PPC Metrics 115

marketingland.com

OCTOBER 8, 2012

Affiliate Marketing. “Oh, What A Tangled Web We Weave, When First We Practice To (Self) Deceive” With apologies to Sir Walter Scott for my mangling of his most popular turn of phrase, I’d like to take some time now to discuss how people ? Example: “Our sales were up in December!” Analytics |.

Metrics 47

Metrics Analytics Search Affiliate 47

marketingland.com

JULY 11, 2012

Affiliate Marketing. Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Their powers combined, those components allow for (web) experiences that respond to the viewing environment – but what about email?

Email 49

Email Mobile SEO Search 49

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. On the web we can infer a person's intent using their actual behavior.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

APRIL 12, 2012

Is it cause it’s really boosting sales? For PPC traffic, landing page C resulted in a 95% increase in sign ups over landing page A and a 35% increase in sign ups over landing page B. Most big companies have used sex to advertise. Even Apple - even though it doesn’t allow sexual apps on their appstore. Image source.

Advertising 118

Advertising San Francisco Florida PPC 118