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Raw Data & Google Analytics: A Game Changer

ConversionXL

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

One thing is for certain — you must have experience dealing with large scale distributed applications. This includes establishing sales objectives and compensation plans for all sales personnel, including salary structures, commission plans, sales contests and bonus plans.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. And, we can do so much for them!

Metrics 141
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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) But how do we distribute credit for the conversions across all those channels? The simplest way to start is to look at your Assisted Conversions report in Google Analytics. than multi-channel attribution modeling. It is sweet.

Channel 161
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135
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10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers

ConversionXL

Results from the testing tool should not be stored in a data silo, but rather be combined with other databases, such as the web analytics system or the DWH. If, in contrast, your testing tool is connected to the web analytics tool, you can evaluate these metrics. Set up a filter for bulk orderers in the analytics tool.