Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. The framework will be critical in helping you put your understanding of this post into practice.

Analytics 138

Analytics Metrics Web Framework 138

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. Solitude & creativity go hand-in-hand.

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. I believe this happens because we stumble across an insight about our market that breaks our previous frameworks and understanding. Once it’s mostly automated, that frees up your time to go build another channel.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. So for our email campaign analysis let’s look at metrics using that framework. Your website data. Get people to read them.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), The Segmentation Selector Framework.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees.

Analytics 101

Analytics Programming Global Campaign 101

Steve Blank

NOVEMBER 25, 2013

A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 327

Oakland Incubator Lean Metrics 327

Occam's Razor

FEBRUARY 25, 2014

More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions.). PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! And because all data in aggregate is crap , segmented trends are even better! All well and good. Social, Surprisingly, Stinks! ].

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Where is it?

Metrics 151

Metrics Web Analytics CPA 151

VC Cafe

JUNE 18, 2012

Through the powerful management & analytic tools, Applicaster empowers broadcast operations to work more efficiently and swiftly deliver competitive experiences to viewers on very large scales with no investments in infrastructure. Unlike other companies, we are a true digital record label, not aggregators. The First Taste Engine.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. You can get inferred demographic data even in Google Analytics.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Express : Express is built on NodeJS framework. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Web frameworks. Zend Framework (PHP). SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â??

Software Review 53

Software Review Technical Review Startup 53