Occam's Razor

JUNE 4, 2018

Bonus: The best computation of conversion rate is orders divided by users (the default in your analytics tool is sessions). Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. Yet, I bet you’ve rarely seen the use of this aggregated information to deliver nudges.

Conversion 124

Conversion eCommerce Artificial Inteligence Aggregator 124

David Teten

JULY 25, 2017

We have lower AUM, therefore lower management fees. the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. – Aggregation, ranking, and discounts from service providers. Ethics Policy, Expenses policy).

Portfolio 60

Portfolio Technical Review Private Equity Database 60

YoungUpstarts

APRIL 9, 2018

Small and midsized (SMB) businesses love to think big, and there’s no better way to do that than with the right customer relationship management (CRM) technology. Businesses can aggregate information about customer demographics, pain points, organizational objectives, timelines, contact preferences and much, much more.

Artificial Inteligence 174

Artificial Inteligence Aggregator Analytics Software 174

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 1) Manage the firm . Before you can actually invest, you have to manage your fund.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.xconomy.com

JUNE 9, 2012

Ministry of Supply Puts MIT Engineering Cred Into Dress Shirts. Managing Director, Enterprise Partners. of Computer Science and Engineering, Univ. The firm, Correlation Ventures, is using predictive analytics technology to tilt the odds in its favor. Subscribe for Free. Xconomy San Diego. Our Cities ▾ Boston ›.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 21, 2019

Google BigQuery is a warehouse for analytics data. Still, why would you go beyond your usual digital analytics tool and try a cloud solution like BigQuery? When you work with Google Analytics or other digital analytics tools, you usually have control only over data collection and analysis. What is Google BigQuery?

SQL 84

SQL Analytics Marketing Cloud 84

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. The plan targets data scientists and video engineers. Image source ).

Hosting 127

Hosting Video Technical Review Software Review 127

YoungUpstarts

MAY 10, 2015

Grounded in hardcore data-driven research (you can check out the MIT team’s academic articles here ), it distils social, analytical, computational and managerial sciences into a discipline which helps us understand how collective intelligence and social influence works. By doing so, they actually managed to double their profitability.

Social Network 100

Social Network Stock Aggregator Networking 100

ConversionXL

MARCH 20, 2019

Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

Occam's Razor

NOVEMBER 1, 2006

Web Analytics usually simply helps us understand the “What” Clickstream data typically does not tell us why something happened. Since many of us in the Web Analytics community don’t have optimal awareness of this methodology we’ll go into some detail about how lab usability tests are conducted.

Analytics 85

Analytics Web Software Review Customer 85

ConversionXL

JANUARY 21, 2020

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? This is even more important if you’re managing a “pack” of websites. Can all data be stored within Google Analytics? . What are your business requirements?

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. initially captured the Internet portal revenues by aggregating eyeballs.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Lessons Learned

AUGUST 16, 2010

Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today. “Individuals and small companies wanted analytics, they wanted to know what was happening in social media [for their content], they wanted ad removal and lead gen.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Startup Lessons Learned

MAY 22, 2020

She was an engineering and product executive at Stripe and Facebook. They've brought together a group of passionate volunteers across engineering, data science, content strategy, design, logistics and supply chain and disaster response to assist with open source solutions. Eric Ries : This is a pretty sober and deadly situation.

New Jersey 60

New Jersey Government CTO America 60

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. In-Page Analytics – Re-imagine Traveling Through Data. #5. Ravaging data.

Analytics 145

Analytics Metrics API Web 145

Duct Tape Marketing

MARCH 17, 2016

When using Google Analytics as your platform, it is possible to see where website traffic has come from, whether it is from a paid ad on Google, Facebook advertising, an organic listing or referred from another website – the list goes on. photo credit: Ashleigh Brown. How does it work?

Channel 37

Channel Sales Advertising Mobile 37

ConversionXL

SEPTEMBER 10, 2019

I doubt that I’ll even have a growth team at any company I’m managing in the future. It other words, it’s a team of designers and engineers. I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. We had a designer, a front-end engineer, and a data scientist.

Conversion 133

Conversion Technical Review Channel Engineer 133

David Teten

DECEMBER 12, 2017

(written by Philipp von dem Knesebeck , Managing Partner, Blue Future Partners (bluefp.com, @bluefutureteam ), and David Teten ). Lisa Edgar, Managing Director at fund of funds Top Tier Capital Partners , observed: “It’s not surprising that venture capitalists are using software to help manage their business.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. Too often, marketers find themselves managing multiple agencies or internal teams, each of which is trying to accomplish their goals. For example, our PPC team discovered fast-moving trends during the onset of COVID-19 for an events management company. SEO has a role. PPC has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

SEPTEMBER 27, 2016

We use it to manage growth ideas. You then add up all the numbers and you have an aggregate score. Is it addressing insights found via digital analytics? Data is the antidote to delusion” – Alistar Croll & Benjamin Yoskovitz (authors of Lean Analytics). Confidence – How confident am I that this will work?

Framework 48

Framework SEO Analytics Aggregator 48

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Amazing lean startup resources Is Entrepreneurship a Management Science? Scaling up successful tests is easy for the same reason.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

SVPG

MARCH 10, 2014

So in this article I thought I would do the same thing by highlighting the main flavors of analytics. They think of just one type of analytics (usually web analytics) and can miss the bigger picture and larger benefit. User Analytics. We usually look at this data in aggregate, but we can also view individual journeys.

Analytics 63

Analytics Churn Rate Aggregator Acquisition 63

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. You create and aggregate videos.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Occam's Razor

MAY 19, 2014

How many people did we manage to get to our site? None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?), That is unclear with Visits.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. Here are funnel analytics for the Bingo Card Creator new user experience: image source. Think project management (eg. Below, are 10 case studies on how to reduce churn for your SaaS product. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131