Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. For example, Adobe Analytics (Omniture) only allows the use of historical data for personalization.

Chad 112

Chad Mobile Technical Review Aggregator 112

David Teten

JULY 25, 2017

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. We’ve seen in the past that many corporate employees cannot see certain websites, because they’re incorrectly categorized as ‘adult’, ‘job search’, or some other verboten category.

Portfolio 60

Portfolio Technical Review Private Equity Database 60

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

NOVEMBER 21, 2011

Let's go… In an effort to make search more secure, on Oct. The search queries by these users would hence be encrypted and not available to website owners via web analytics tools such as Omniture, WebTrends, Open Stats, Google Analytics etc. Search engine visits: 27,534. Establish macro context.

Analytics 136

Analytics Metrics Search Aggregator 136

www.xconomy.com

JUNE 9, 2012

Ministry of Supply Puts MIT Engineering Cred Into Dress Shirts. of Computer Science and Engineering, Univ. The firm, Correlation Ventures, is using predictive analytics technology to tilt the odds in its favor. Subscribe for Free. Xconomy San Diego. Our Cities ▾ Boston ›. View More in Boston ›. View More in Detroit ›.

San Diego 40

San Diego Venture Capital Technical Review San Francisco 40

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

Steve Blank

AUGUST 20, 2013

One would think that designing a medical device would be a simple engineering problem, and startups would be emerging right and left. Some startups in this field are actually beginning with Customer Development while others struggle with the classic execution versus search problem. Life Sciences II – Medical Devices.

Startup 296

Startup Venture Capital Lean IPO 296

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

OCTOBER 21, 2019

Google BigQuery is a warehouse for analytics data. Still, why would you go beyond your usual digital analytics tool and try a cloud solution like BigQuery? When you work with Google Analytics or other digital analytics tools, you usually have control only over data collection and analysis. What is Google BigQuery?

SQL 84

SQL Analytics Marketing Cloud 84

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. The plan targets data scientists and video engineers. Image source ).

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 122

Customer Analytics Metrics SEO 122

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. initially captured the Internet portal revenues by aggregating eyeballs.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

Duct Tape Marketing

MARCH 17, 2016

When using Google Analytics as your platform, it is possible to see where website traffic has come from, whether it is from a paid ad on Google, Facebook advertising, an organic listing or referred from another website – the list goes on. For instance, online to offline sales and also cross-device customer journeys. How does it work?

Channel 37

Channel Sales Advertising Mobile 37

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. In-Page Analytics – Re-imagine Traveling Through Data. #5. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Startup Lessons Learned

AUGUST 16, 2010

Rashmi Sinha, co-founder and CEO of SlideShare , describes an early version of the analytics package that’s part of the Pro accounts the company announced today. “Individuals and small companies wanted analytics, they wanted to know what was happening in social media [for their content], they wanted ad removal and lead gen.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Occam's Razor

APRIL 20, 2009

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. " The answer? And this one: A Primer On Web Analytics Visitor Tracking Cookies. Guess what? It's true! Makes sense right?

Metrics 106

Metrics Analytics Web Aggregator 106

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

SEPTEMBER 30, 2008

The first one covered career advice for Stressed "Agency Analysts" and Search Robots messing up your life. One of these days my hope is that Web Analytics vendors will A] Make it easier for us to add the annotations and/or B] Mine other sources and automatically add context / tribal knowledge as Google Trends does today.

Analytics 68

Analytics Metrics Search Florida 68

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

AUGUST 19, 2020

It’s the same for search engine marketing. Search volume dried up overnight for generic queries like “summer concerts in Richmond, VA,” as well as branded events that had been canceled. Shortly thereafter, we discovered a corresponding increase in paid search queries for “things to do during quarantine in Richmond, VA.”

PPC 69

PPC SEO Channel Analytics 69

Startup Lessons Learned

AUGUST 24, 2009

Most importantly, it’s now possible to have detailed analytics on exactly what’s happening to messages and ideas as they flow through word-of-mouth channels. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Scaling up successful tests is easy for the same reason.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

OCTOBER 22, 2008

The Google Analytics team announced the release of seven features today. The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. The Google Analytics API. Analyzing data in aggregate is a crime.

Analytics 105

Analytics Web Search Non-Compete 105

View from Seed

OCTOBER 7, 2015

Human capabilities – for example, creativity, complex theory, and contrarian strategy – are enhanced and expanded by the current capabilities of machines – such as computational and analytical power. The post NextView Investment Themes: A Search for Authenticity appeared first on NextView Ventures. Authenticity to NextView.

Search 120

Search B2B Artificial Inteligence Semantic 120

View from Seed

OCTOBER 7, 2015

Human capabilities – for example, creativity, complex theory, and contrarian strategy – are enhanced and expanded by the current capabilities of machines – such as computational and analytical power. The post NextView Investment Themes: A Search for Authenticity appeared first on The View From Seed. Authenticity to NextView.

Search 120

Search B2B Artificial Inteligence Semantic 120

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

APRIL 30, 2008

I wanted to point the above out purely because of a common feature of 80% of Web Analytics Dashboards, in excel with a billion tabs to look through. This is a fatal flaw because most dashboards are highly aggregated views of any KPI and are missing all the nuance and analysis (that only you as Ms. " No sirrie bob you can't.

Metrics 113

Metrics Web Analytics Aggregator 113

Occam's Razor

MAY 19, 2014

None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?), Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

FEBRUARY 25, 2014

A vast majority of occasions where data is presented (reports, executive dashboards, conference presentations, or just plain here's a automated emailed thingy from Google Analytics ) end up being abject failures because most of the discussion is still about the data. Focus on Economic Value from your search advertising.

Analytics 144

Analytics Search Metrics Web 144

ConversionXL

JUNE 13, 2016

The good news is: If you use the new Smart Stats by VWO or Optimizely’s Stats Engine , the procedures to correct for an increasing probability of error for multiple test variants are applied automatically. In test 2 you change the Recommendation engine algorithm, such that you primarily show sale articles here.

Distribution 48

Distribution Conversion Non-Compete Revenue 48