Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

SEPTEMBER 30, 2008

But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! In aggregate trends can hide insights and hence "dirty" the data. Five Rules for High Impact Web Analytics Dashboards.

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

JANUARY 10, 2011

This post is a collection of six things I wish I knew before I started my career in decision support systems (of which web analytics is just the latest incarnation). These lessons might have made some goals easier to accomplish, some frustrations easier to avoid and some salary jumps easier to come by. Get over it. Prioritize.]. #3:

Analytics 120

Analytics Web Agile Campaign 120

Steve Blank

NOVEMBER 25, 2013

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering.

Oakland 326

Oakland Incubator Lean Metrics 326

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Key Performance Indicators! " and.

Metrics 123

Metrics Web Non-Compete Analytics 123

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

MAY 25, 2017

For instance, analytics data tends to be seasonal. A frequent example is with average salaries. Salary tends to be a metric that doesn’t fall on a normal distribution – rather, a few people make a ton of money and that skews the mean. It’s easy in marketing to say that certain actions caused certain results.

Conversion 103

Conversion Metrics Salary Jordan 103

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. If you are a pro, measure Revenue. Impressions. Profit rocks.

Metrics 166

Metrics Marketing Search SEO 166