How High-Performing Companies Use North Star Metrics In Practice
ConversionXL
JULY 21, 2022
How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? NSMs should be used long-term, but you can opt to change your key metric when your old one no longer reflects company objectives or if your business model changes.
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