Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

The Startup Magazine

JULY 9, 2020

Help create New Sales channels and Revenue generating models. For example, listing your business to aggregator sites, setting up your own e-commerce presence, or even opening up your blog to guest posting possibilities. Reach out to Consumers and Leads through digital campaigns. Paid Campaigns on Digital.

Social Media 90

Social Media PPC Marketing SEO 90

ConversionXL

AUGUST 19, 2016

To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Once we are able to make that distinction, we can begin to segment these users and deliver specific messaging, layouts, or retargeting campaigns that best resonate with buying habits on those devices.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Aggregated search engine level analysis. These changes impact my AdWords spend sub-optimally.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? How does retention differ among different acquisition channels?

Conversion 48

Conversion Retention Acquisition Metrics 48

Up and Running

NOVEMBER 12, 2020

Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). If you plan to seek out funding , you’ll need to outline your marketing spend, as well as the channels and campaigns you intend to run. Pitch to investors.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Occam's Razor

DECEMBER 20, 2010

What campaigns? What campaigns have a higher percentage of these people? First, if you tweet / update / tumble links back to yourself then please for the sake of all that is holy in the world add campaign tracking parameters. See the campaign (utm_) tracking parameters? They just left. Where did they come from?

Analytics 118

Analytics Web Social Media Search 118

Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. It is based on anonymous, aggregated statistics created with modelled numbers using both current and past data on the number of people who click your ads and later come in store. How does it work?

Channel 37

Channel Sales Advertising Mobile 37

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Analyzing email campaigns requires three important insights: 1. Your campaign data. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

Duct Tape Marketing

JUNE 30, 2017

Data-driven marketing is the ability to analyze your existing data, understand what’s missing, how to segment it and apply it to your marketing campaigns. Ultimately, the goal of data-driven marketing is to identify important trends within your campaigns and customer base in an effort to cater to customer and prospect preferences.

Marketing 55

Marketing B2B Database Campaign 55

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And what can you do to get the most out of your campaigns? And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp).

Search 71

Search PPC Kansas City B2C 71

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. This is a little harder to do for channel sales, but still extremely valuable. Bookings is the pre-cursor to Revenue. But this can be expensive to increase.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

MARCH 24, 2022

And if most of them allow for you to be in the sweet spot, then you can say in aggregate, you're in the sweet spot. You can even use bot bill to create robust, automated multi-channel campaigns, learn how to grow better by connecting your people, your customers, and your business @ hubspot.com. Maybe it's a really steep curve.

Leadership 81

Leadership Technical Review Fractional CTO Utah 81

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. Aggregate that data at an account level to know which accounts to target. Use analytics from ad campaigns to prompt sales staff to take action. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. YouTube Video channel selector. Geo location-based content.

Marketing 70

Marketing Social Media Aggregator Database 70

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Duct Tape Marketing

MARCH 27, 2018

Drive people to your landing pages through blog posts, social media, advertising, and email campaigns. At the risk of sounding like a broken record, content really is now air for your business as it impacts every channel, which elevates how we have to think about it. Gate it behind a form on a landing page. Have I lost you? I hope not!

Aggregator 74

Aggregator Engineer Social Media SEO 74

Duct Tape Marketing

FEBRUARY 8, 2017

She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. To learn more about Annie Cushing, click here.

Analytics 28

Analytics Aggregator SEO Metrics 28

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. It takes multiple visits to purchase, from multiple channels/influences.

Analytics 145

Analytics Green Metrics Web 145

ConversionXL

AUGUST 19, 2020

The first step is to establish communication channels between teams and set expectations about when and how to use them. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. Are we able to create incrementality across channels?

PPC 69

PPC SEO Channel Analytics 69

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. How are you reading it right now?

Email 54

Email Software Review Software Campaign 54

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

Duct Tape Marketing

OCTOBER 3, 2013

What used to come across as a blatant advertisement is not just an aggregation of user testimony, or photos, or a participatory experience. To effectively make the most of their media resources, Hollister leveraged Twitter promoted hashtags to increase campaign exposure. Link to white paper – [link].

Media 63

Media Social Media Advertising Audience 63

ConversionXL

SEPTEMBER 10, 2019

One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. There is only one channel where our ability to discern intent is the super-strong.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Who is to blame?

Analytics 131

Analytics Marketing Campaign Metrics 131

Hearpreneur

AUGUST 2, 2016

But just wanting to raise and offering your opportunity to investors isn’t enough to guarantee a successful campaign. Do you really understand how to market your opportunity and speak to an audience via the necessary channels? For startups and issuers, raising capital through crowdfunding is a tremendous opportunity.

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 124

Analytics Channel Metrics Web 124

Duct Tape Marketing

JANUARY 16, 2020

Chernis: With Lately, the way it works is we … First of all, when you connect all of your social channels, we go ahead and we look at a year’s worth of content, and this happens instantly. We’re watching to see, even across the industries of our customers, whose having greater uptick against which channels.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Occam's Razor

AUGUST 9, 2016

The latter is particularly useful as an aggregated view for senior executives. Hence, start by looking at the Assisted Conversions report (Conversions > Multi-Channel Funnels)… Then metric you want to get your company used to first, to get them ready for savvier attribution anything, is the metric Assisted Conversions.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 13, 2015

If you are an ecommerce site, amongst many other things you can track customers who purchase multiple times, all kinds of product detail related to cart and checkout pages, your internal cross-selling and up-selling campaigns (small plug for event tracking on this one as well), multiple orders by the same customer, and like a million other things.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Even with the tools we have, in the state we have them, we can be smart. Don't fall for the FUD. See through the mistruths.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Image source ).

Analytics 90

Analytics SQL Metrics Campaign 90

Duct Tape Marketing

SEPTEMBER 1, 2017

Typical tasks included looking at how well a campaign performed, what the costs were and returns on investment. Multiple channel strategy. The great thing about data is that the lesson learned in one channel can be successfully repurposed for another one for a multichannel strategy. Challenges of data driven marketing.

Artificial Inteligence 55

Artificial Inteligence Marketing Algorithm Social Media 55

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Check aggregator sites that feature tweets. Step 2: Set up a Twitter-friendly conversion channel. For example, one of my Twitter lead-generation campaigns was based on giving away a free writing checklist. Who needs this step?

Conversion 68

Conversion Social Media Search Campaign 68