Duct Tape Marketing

SEPTEMBER 1, 2017

Typical tasks included looking at how well a campaign performed, what the costs were and returns on investment. The biggest fear of specialists, not only marketers, is related to the uniformization of techniques that may kill the human touch, creativity and ultimately differentiation. Challenges of data driven marketing.

Artificial Inteligence 52

Artificial Inteligence Marketing Algorithm Social Media 52

ConversionXL

APRIL 1, 2020

It’s your best indicator of churn (the live-and-die metric for subscription stores), your best projector of profit, and perhaps your best aide in decision making when it comes to marketing and sales campaigns. Why you must differentiate among order types. Aggregates lie. At this point, all order data is still aggregated.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

MAY 16, 2018

Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? By reducing the cost of our sneakers, sales will not increase by at least 50%. Experimentation is essentially risk management. Check out some examples of null hypotheses below.

Marketing 133

Marketing Metrics Programming Design 133

abovethecrowd.com

OCTOBER 1, 2013

I rarely meet a company that hasn’t experimented with AdWords in some way, and most of those that do understand the basic math around the cost of customer acquisition. You want to know what it is for each and every outreach campaign. In this case we used $1mm/year cost for the smaller companies, and up to $10mm/year for Priceline.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

OCTOBER 22, 2008

Automatic importing of AdWords cost data into Urchin. Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own.

Analytics 105

Analytics Web Search Non-Compete 105

ConversionXL

JULY 20, 2016

This study analyzed user reactions to 78 watch websites and 81 car websites, and it looked purely at design elements as differentiators. Within a few years, Jennifer became the face of college girls in what seemed to be every marketing campaign. Things like: Mean RGB (Red, Green, Blue). Mean HSL (Hue, Saturation, Lightness).

Stock 48

Stock Mobile Design Singapore 48

Duct Tape Marketing

APRIL 5, 2017

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. This is really my new go to CRM, ESP, marketing automation, really low cost, any size business can get into it, starting at like $19 a month. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive.

Email 31

Email Search Engineer Curation 31

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Both Sides of the Table

JULY 10, 2011

Think of DataSift as turning the fire-hose into a cost-effective and manageable tap of running water. Consider political campaigns that are judging voter reactions or the political pundits that like to comment on such data. This turns out to be one of the real differentiators for Twitter. But the applications are limitless.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). It would cost a tremendous amount of money to run such a program. Billions of dollars. Wouldn’t that be great?

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

JUNE 19, 2018

Positioning: Is it really the product you have to differentiate or is it the experience? Active campaigning works. We all have product defects, we just don’t know where they are and how much they cost us. Aggregate data is crap as it hides the gold inside the segments. Your customers are ready for the future of commerce.

Technical Review 103

Technical Review Agile Analytics Conversion 103