ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Up and Running

SEPTEMBER 10, 2021

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. This can help them better manage marketing campaigns with clear goals and objectives. Generally, a CRM should include contact management, campaign automation, and lead tracking tools for monitoring sales activities.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 10, 2019

One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. We were optimizing revenue from these campaigns by testing different versions. Suddenly, our revenue from these campaigns dropped by 50%. Leads are up.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :).

Analytics 124

Analytics Channel Metrics Web 124

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. 3) Raise capital. I used Ipreo heavily at one of my prior VC funds. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

MARCH 11, 2019

A stacked data format looks like the table below: In the above example, the first column is your quantitative metric (e.g. For example, if you want to show the distribution of ratings within each promoter group, you can use a bar pictograph visualization. These charts can help show the impact of marketing campaigns or product changes.

Software Review 132

Software Review Customer Algorithm .Net 132

Up and Running

JUNE 22, 2021

Companies like Amazon, which created a product distribution network capable of delivering almost any consumer item anywhere in the world in two days or less. In the digital marketing arena, tracking ROI is a simple matter of using free analytics tools to aggregate and analyze campaign performance. And that’s not all.

B2B 102

B2B Campaign Analytics Operations 102

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses to (hurray!)

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

OCTOBER 15, 2019

You need to prove that your online marketing campaigns drive offline revenue. If you’re measuring the efficiency of online marketing by looking only at Google Analytics orders, you’ll miss the offline orders when evaluating the efficiency of your campaigns. Does everyone understand the metrics in the same way? Pure offline.

Analytics 85

Analytics Cloud Advertising SQL 85

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. All data in aggregate is crap. " Kisses. Angels singing!

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

OCTOBER 4, 2018

Teams know how many tickets were distributed; however, they do not know in “real time” how many people are in the venue or stadium during the event. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

MAY 25, 2017

If you only analyze top cohorts, it’s easy to prove your campaign is effective. So if you’re starting your work at the bottom of a peak, it’s very like that any action will make it look like it’s increasing your metrics: Image Source. For instance, analytics data tends to be seasonal. Image Source.

Conversion 103

Conversion Metrics Salary Jordan 103

Cracking the Code

MAY 15, 2008

Unfortunately, John Doeer was not in the panel this year, but Tony said he could not believe anymore in Johns forecasts after his support of Hillarys presidential campaign. The next wave of internet will come from companies aggregating these various data sets and leveraging them to provide more value to the user. Happy New Year 2008!

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

Occam's Razor

JULY 13, 2017

Oh, or your main traffic sources and the visitor acquisition metrics? You can easily imagine how you want someone to explore that data by traffic sources or campaigns or geo or myriad valuable dimensions. That’s what you are seeing in the distribution above. I’ve said that all data in aggregate is crap.

Analytics 124

Analytics United States Audience Cyprus 124

www.vccafe.com

MARCH 11, 2013

Campaign Monitor. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? free, distributed source code control management system. aggregation.

Software Review 53

Software Review Technical Review Startup 53