Aggregator Campaign Naming PPC 
ConversionXL
NOVEMBER 23, 2022
The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data. In-person events FTW!
Duct Tape Marketing
JANUARY 7, 2020
And what can you do to get the most out of your campaigns? Have you ever wondered what time your go-to coffee shop closes, and typed their name in on Google search or Maps to scope their hours? But if you’ve never run a Google Ads campaign before, you may feel overwhelmed. Do you research on PPC firms.
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Duct Tape Marketing
JANUARY 25, 2016
A common (and highly coveted) example of a rich snippet is when you see a star rating review or aggregate rating review show up right on the Google search results page. Aggregate Star Review Ratings in search results. Product ratings in Search results. Event details that appear in search results. One More Tool.
Occam's Razor
OCTOBER 21, 2013
A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.
ConversionXL
FEBRUARY 26, 2020
If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.
Occam's Razor
AUGUST 22, 2011
Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Aggregation of Marginal Gains: Recession Busting Analytics! PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Email Marketing: Campaign Analysis, Metrics, Best Practices.
View from Seed
JANUARY 8, 2015
Instead, it’s why it usually exists and why it gets lumped together with all those other basic navigation links — namely, because many startups launch blogs simply because they’re “supposed to.” Similarly, the value of a blog is how much work each post does for you in aggregate. Now that’s ROI!
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